Dodil Rebrands, Plans U.S. Expansion

Dodil Rebrands, Plans U.S. Expansion

SWEDEN — Swedish-German manufacturer Dodil, which has been announced as a finalist in the 2018 XBIZ Awards for New Pleasure Products Company of the Year, has unveiled a rebranded mission, slogan and point-of-sale material.

Armed with its new slogan — “Design your dildo,” the company has set their sights on the North American market.

“We feel grateful to receive our first nomination,” said Peter Gustavsson, head of communications. “Ever since the moment we had the first prototype ready and really started to go public with the Dodil, we knew it would be a talkie. When we now get the same buzz also within the industry, we are entering the next level.”

The Dodil is the world's first shape shifting dildo. After submerging the silicone-coated pleasure device in boiling water, its initial rigid state turns soft and moldable. Users can create myriad textures and shapes to fit their unique anatomy, and then freeze their designs with cold water. The creation process can be repeated again and again due to Dodil's thermoplastic interior.

The company's award nomination follows its successful launch at the 2017 eroFame trade show.

“We are pinning up new flags on our world map week by week,” Gustavsson said. “The contact with new partners is very much an educational journey, from where we learn to sharpen our tools to help them to best present something as ingenious as a design-your-dildo Dodil.

“We aim at being client-smart in all aspects,” Gustavsson said. “Along with our new media and point-of-sale, it will be really easy to assist our business partners in tapping into the minds of consumers with our revised message, as it both explains the product and also drives curiosity.”

Gustavsson and Richard Almgren, Dodil's chief of operations, said they look forward to broadening their reach across the globe.

“We aim to keep meeting potential clients as plausible new friends who also want to reform masturbation,” Gustavsson said. “By listening and learning and showing, we hope to prove that there is an obvious win-win in dealing with the Dodils.”

For sales and marketing inquiries, visit or contact Gustavsson at or Almgren at