Dodil Rebrands, Plans U.S. Expansion

Dodil Rebrands, Plans U.S. Expansion

SWEDEN — Swedish-German manufacturer Dodil, which has been announced as a finalist in the 2018 XBIZ Awards for New Pleasure Products Company of the Year, has unveiled a rebranded mission, slogan and point-of-sale material.

Armed with its new slogan — “Design your dildo,” the company has set their sights on the North American market.

“We feel grateful to receive our first nomination,” said Peter Gustavsson, head of communications. “Ever since the moment we had the first prototype ready and really started to go public with the Dodil, we knew it would be a talkie. When we now get the same buzz also within the industry, we are entering the next level.”

The Dodil is the world's first shape shifting dildo. After submerging the silicone-coated pleasure device in boiling water, its initial rigid state turns soft and moldable. Users can create myriad textures and shapes to fit their unique anatomy, and then freeze their designs with cold water. The creation process can be repeated again and again due to Dodil's thermoplastic interior.

The company's award nomination follows its successful launch at the 2017 eroFame trade show.

“We are pinning up new flags on our world map week by week,” Gustavsson said. “The contact with new partners is very much an educational journey, from where we learn to sharpen our tools to help them to best present something as ingenious as a design-your-dildo Dodil.

“We aim at being client-smart in all aspects,” Gustavsson said. “Along with our new media and point-of-sale, it will be really easy to assist our business partners in tapping into the minds of consumers with our revised message, as it both explains the product and also drives curiosity.”

Gustavsson and Richard Almgren, Dodil's chief of operations, said they look forward to broadening their reach across the globe.

“We aim to keep meeting potential clients as plausible new friends who also want to reform masturbation,” Gustavsson said. “By listening and learning and showing, we hope to prove that there is an obvious win-win in dealing with the Dodils.”

For sales and marketing inquiries, visit TheDodil.com or contact Gustavsson at Peter@TheDodil.com or Almgren at Richard@TheDodil.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

ProDx Health Joins The Play as New Testing Partner, Launches 'Play Safe' Kit

ProDx Health has joined lifestyle organization Play LA as its new testing partner and marked the partnership with the launch of its Play Safe kit.

Cliterature Expands Pleasure Product Collection

Cliterature has expanded its collection of pleasure products.

Like a Kitten, Dr. Tush Partner for 'Aftercare' Campaign

Pleasure brand Like a Kitten and wellness brand Dr. Tush have partnered for an aftercare-centered marketing campaign.

Wicked Sensual Care Debuts 'Coconut' Lube

Wicked Sensual Care (WSC) has introduced its first coconut oil-based lubricant.

Sportsheets Debuts 'Indica' Collection of Bondage, Fetish Accessories

Sportsheets has introduced the new Indica collection from its Sex & Mischief line of bondage and fetish gear.

We-Vibe Debuts 'Temp' Vibe That Heats, Cools

We-Vibe has introduced its new Temp heating and cooling palm vibrator.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

ProDx Health Launches 'Priority Club' Expedited Testing Program

ProDx Health has launched its new Priority Club expedited testing program.

Show More