PlayboyVR.com Domain Name Ordered Transferred to Playboy

PlayboyVR.com Domain Name Ordered Transferred to Playboy

BEVERLY HILLS, Calif. — Now that Playboy Enterprises Inc. has reclaimed the domain name PlayboyVR.com in a recent cybersquatting case, the big question is whether the legendary adult brand will exploit it?

WIPO arbitrator Nathalie Dreyfus recently ordered PlayboyVR.com transferred to the 64-year-old men’s lifestyle and entertainment publisher, ruling that James H. Park of GimHae-Shi, S. Korea, registered the domain in bad faith.

Park, who did not challenge the case, registered the disputed domain name in May. The disputed domain name directed to a parked page containing various commercial links related to online dating and offering the disputed domain name for sale.

For Playboy, which holds 50 trademarks alone in the U.S., the case was a slam dunk. Despite that Playboy has sparingly dabbled in virtual reality, the case involved the complete title of “Playboy” used in the domain name.

In her decision, Dreyfus found that PlayboyVR.com was nearly identical to the “Playboy” trademark, that Park did not have any legitimate rights or interests in the domain name, and that he registered and used the site in bad faith.

So far, Playboy has remained mum about any initiatives using the “PlayboyVR” domain.

Calls to Cooper Hefner, Playboy’s chief creative officer, went unreturned to XBIZ over the question about any future plans to bring an immersive category to its lineup, as well as why it never registered the domain name in the first place.

Playboy still offers adult content online, and earlier this year relaunched the Playboy Webmasters affiliate program, which offers PlayboyPlus.com, PlayboyTV.com and Playboy.mobi.

An immersive category, however, is surprisingly missing. Playboy’s only link to VR was in April, when it released a 360-degree video on YouTube, titled “Playboy’s VR Mansion Experience,” that poked around the Playboy Mansion. The video, however, wasn’t in conventional VR for headset viewing.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Chaturbate Announces 2025 Music Contest Winners

Chaturbate has revealed the winners of its 2025 music competition.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

MYM Launches New Traffic System

German creator platform MYM has launched a new traffic system for its members.

Ukrainian Content Creators on Hook for Nearly $10M in Back Taxes

Content creators in Ukraine owe the equivalent of $9.3 million in back taxes, according to the country's State Tax Service.

European Patent Office Board of Appeals Revokes EIS GmbH Patent

The European Patent Office (EPO) Board of Appeals last week ruled in favor of pleasure brand LELO in the company's ongoing dispute with Satisfyer parent company EIS GmbH.

Eroutique Relaunches Site Through YourPaysitePartner

Eroutique has relaunched its official website through YourPaysitePartner (YPP).

Update: Pornhub Will Not Block Ohio, Despite AV Law

Pornhub parent company Aylo will not block access to its websites in Ohio, despite new state age verification rules that came into effect Sept. 30.

Pineapple Support, Pornhub to Host 'ADHD-Friendly' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers with ADHD.

Judge Dismisses Some Claims in 'Children of Pornhub' Trafficking Suit

A United States district judge on Friday dismissed some but not all claims against Aylo in a long-running case involving CSAM allegations featured in the influential 2020 New York Times article “The Children of Pornhub.”

FSC Sets Key Dates, Qualifiers for December Board of Directors Election

The Free Speech Coalition (FSC) today announced key dates and qualifiers for its upcoming Board of Directors election.

Show More