DALLAS — Sliquid has announced Erik Vasquez as the new brand ambassador for its male-focused product line, Ride BodyWorx.
A native of Dallas, Vasquez is an established member of the LGBTQ community with connections both domestically and abroad, the company says.
“When meeting Erik for the first time, I saw a bold, engaging personality that I believe will work to our advantage as we relaunch RIDE to the marketplace,” says Dean Elliott, founder and CEO of Sliquid.
The current Ride BodyWorx line includes lubricant, male enhancement products and intimate shave creams. With direction from the VP of sales and marketing, Vasquez is responsible for the creation and implementation of marketing and sales strategies focused on heightening the visibility of the entire Ride BodyWorx product line.
Vasquez is joining the Siquid team after a two-decade career in customer service and administrative positions. His ability to handle both operational tasks, as well as engage with Sliquid consumers, buyers and vendors alike, allows him to also play a supportive role to the Sliquid operations liaison and senior VP of his new position with Sliquid.
“I feel privileged to be joining such a reputable company whose image is synonymous with the highest quality of lubricant,” Vasquez said. “For someone that is new to the industry, having the Sliquid namesake as a foundation will be paramount when beginning my endeavor to reposition RIDE BodyWorx to a recognized leader of men’s sexual health products.”
At home, Vasquez shares his life with his partner James Hall and as vice president of the Dallas chapter of a global non-profit. Vasquez uses his free time to bring HIV/AIDS awareness and sexual health education to the most at risk members of his community.
For more on Erik, follow him on Facebook, Instagram and Twitter.
For Ride BodyWorx product and/or ordering information, email erik@ridelube.com or visit RideLube.com.
