LOS ANGELES — Lovehoney has announced the final “Fifty Shades of Grey” range, “Fifty Shades Freed — The Official Pleasure Collection,” is now shipping.
According to the company, the new range is breaking sales records held by its previous “Fifty Shades of Grey — The Official Pleasure Collection” and “Fifty Shades Darker — The Official Pleasure Collection” and has been the main attraction at trade events since its July debut.
“Fifty Shades Freed — The Official Pleasure Collection” consists of a line of pleasure toys and accessories reflecting “the growing intimacy and passion of the inimitable heroes of the blockbusting trilogy, Ana Steele, and Christian Grey.”
With more than 3 million units of the "Fifty Shades of Grey" range having been sold worldwide since Lovehoney announced it was working on products authorized and co-designed by E L James, the newest collection consists of 17 products in a distinctive and fashionable purple and rose gold, with design elements including a heart-shaped tip for the Crazy for You Bullet Vibrator and a stainless steel rose gold love ring engraved with “I want you. Now.”
The My Body Blooms Remote Control Knicker Vibrator and the sensual petal-shaped Desire Blooms vibrator are predicted to be bestsellers.
“The Fifty Shades Freed range is the result of years of research and market-leading product development to come up with the best range yet,” Lovehoney Sales Manager Jim Primrose said. “We are delighted with the positive response thus far by customers established and new to this incredibly diverse and unique collection.”
Primrose said Lovehoney is the only company offering officially licensed “Fifty Shades of Grey” toys.
“No other company in the industry does more collaborative work with their customers than Lovehoney and with more retailers than ever contacting us to do staff brand and product training the demand is greater than ever for Fifty Shades,” Primrose added.
“There is no other brand out there quite like ‘Fifty Shades’ to attract new customers to your business and with the new Freed collection, we are catering for an even wider customer demographic, resulting in more sales for our distributors and their retailers alike.”
For more information, click here or email enquiries@lovehoneytrade.com.
