LOS ANGELES — iWantEmpire has signed performer Diego Sans as its newest contract star, as well as brand ambassador and consultant.
Jay Phillips, vice president of iWantEmpire, said the deal with Sans will further enhance the brand’s expansion into the gay market.
“Diego is a passionate performer and advocate for the gay community, so we’re extremely proud to have him join iWantEmpire,” Phillips said. “We’re very excited to have Diego on our roster. With his popularity, remarkable Brazilian fanbase, considerable talents, and star quality, Diego will greatly augment our visibility and growth in the gay market.”
As a contract star, Sans will star in all-new clips available only from iWantEmpire. Moreover, in his new role as a brand ambassador and consultant, Sans will help develop content and marketing strategies as well as serve as the face of iWantEmpire in the gay community, Phillips said.
He also will make personal appearances and be the focus of marketing campaigns, promotions and special events to further enhance iWantEmpire’s brand awareness and visibility.
According to Phillips, the Brazil-born performer has been among the most popular stars in the industry since his arrival in 2010. His striking looks, passionate performances and onscreen charm have made him a sought-after talent among gay adult studios, the company also reported.
“I am truly excited to join iWantEmpire and be a part of such an amazing team,” Sans said. ”I love the fact they are dedicated to producing quality content and working with the best people in the industry. I’m excited to share a personal side of myself and let fans and followers get to know and see who Diego Sans really is.”
For more information, follow Sans on Twitter.