LOS ANGELES — iWantEmpire has signed trans performer Mandy Mitchell as a brand ambassador and consultant in its newest move to expand the lifestyle brand into the trans market.
"Mandy Mitchell brings an incredible presence. She is beautiful, smart, and professional, which are the exact qualities we look for in our partners. I am proud to have her on the iWantEmpire team,” said Jay Phillips, vice president of iWantEmpire. “Mandy’s unique experience and strong connection to the trans community will give us a powerful brand ambassador and a creative visionary to help us grow our brand in this segment.”
As a brand ambassador and consultant, Mitchell will assist the iWantEmpire management team in developing content and marketing strategies as well as provide an overall fresh perspective to ensure the trans community values are respected and celebrated. In addition to her business contributions, Mandy will share the iWantEmpire lifestyle and brand through personal appearances, marketing campaigns, promotions, and special events.
According to a rep, having started in the adult industry in 2007, Mitchell has been a sought-after performer thanks to her acclaimed performances in a number of adult videos focusing on fetish, BDSM and trans-lesbian content.
“iWantEmpire has an incredible team with an exciting and supportive vision for the trans community,” Mitchell said. “I am grateful and honored to be a part of their brand, to be sharing my own unique vision with them and reveling in the excitement that is yet to come!”