According to the company, its API has been vastly improved and now allows automation of all of the platform features available inside ExoClick’s admin panel.
Among the features that can now be automated with the API are campaigns and variations, collections, Adblock statistics and goal management, plus offer, zone and site management.
The enhanced features allow users to create, delete, modify, start and pause campaigns as well as individual variations within campaigns, including deep targeting and blocking of individual elements.
Advertisers can set their daily spend by setting budget limits and automate the choice of ad formats, while publishers can automate ad formats and ad zones, blocking certain ad types and setting minimum prices for each ad format and geo. A wide variety of other options are also available.
“Our API has now been taken to the next level and opens up enormous creative possibilities of automation for both advertisers and publishers,” ExoClick CEO Benjamin Fonzé explains. “Applications could be from the simple automation of time-consuming or repetitive actions, setting thresholds to automatically change underperforming campaign creatives, to creating their own bespoke admin panel in order to tap into the monetization opportunities that ExoClick’s global network offers.”
“By harnessing technology with the recent launch of our ad exchange and now our updated API we have provided the tools for both advertisers and publishers to really push their businesses to the next level,” Fonzé concludes.
ExoClick offers comprehensive documentation for the new API as well as a simple Object Oriented wrapper for the API written in PHP5.
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