"Our biggest goal for Badpuppy is to maintain our position in the industry and stay at the forefront in a market that is far more saturated than our early days," Badpuppy Marketing and Advertising Manager Lisa Turner told XBIZ. "In order to continue to be the leader of the pack, it takes twice as much effort as it did 10-12 years ago."
The company is now turning efforts to building their brand for DogGoneVideo, Badpuppy's video-on-demand company.
"[We are] marketing hard to both the consumer industry and the adult industry," Badpuppy CEO Bill Pinyon told XBIZ. "I personally would love to double or even triple our affiliates, and [we] will put a lot of focus on beefing up DogGoneMedia."
Turner said currently the most popular and lucrative feature on the Badpuppy site is their streaming videos; they are the most frequented areas and so the company adds four new models every week.
Badpuppy started up in 1995 as a hobby based out of Pinyon's bedroom — on an Intel 486-based computer. Pinyon estimates it had a 40-megabyte hard drive, and 640k of memory.
Since then, the company has used a mixture of print advertising in local, regional, national and international print publications; the PuppyCash affiliate program; attendance and sponsorship of several webmaster events; and sponsorship of multiple large consumer events annually to grow the name into what it is today.
The company describes their technology now as a "huge high-tech network" with Dell PowerEdge servers (the newer ones being PE2950 with two dual core processors at 3.0 GHz) that run Microsoft OS W2K3.
Pinyon remembers a time when he thought Badpuppy might be a bad idea but he says that 12 years later, he couldn't be happier with Badpuppy's success and longevity. "Every single day I remember where I came from and am thankful for everything that I have. It has taken a lot of work and patience, but if I had to do it over again, I would," he said.
