Report: PornHub Artificial Intelligence IDs Actors, Acts

Report: PornHub Artificial Intelligence IDs Actors, Acts

LOS ANGELES — An increasing number of top-tier adult companies are leveraging the power of artificial intelligence, computer vision, and machine learning, in an effort to better serve customers searching for something specific — a process akin to finding a needle in a haystack made up of millions of porn videos.

In an article for TechCrunch entitled “PornHub uses computer vision to ID actors, acts in its videos,” author John Biggs took a look at the popular tube site’s use of artificial intelligence and data analysis, exploring how the site, which receives a reported 80 million daily visitors, “found that its old, antiquated methods of tagging videos by hand was not sufficient.”

“Ultimately, we want to provide our fans with whatever it is they have a penchant for and our new model will be able to surface more accurate results for them, which will hopefully keep them coming back for more,” PornHub VP Corey Price told Biggs. “It’s all about continuously updating our platform to provide our fans with the latest in technology to make their experience on our platform as seamless as possible. The easier it is to navigate and access what they want, the happier they will be.”

Price says the company uses computer vision to identify specific actors, various positions, attributes and more in real time.

“So far we’ve used the model on about 500k featured videos which include user submitted and we plan to scan the whole library in the beginning of 2018,” Price adds. “Very shortly, the technology will also be used to detect various sex positions/categories and be able to properly tag them as well.”

PornHub is not alone in using AI to analyze, categorize, and make more readily accessible prodigious amounts of adult content, using facial recognition and other techniques to enhance the search and discovery process — illustrating how the industry remains at the forefront of technology.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Mymember.site Integrates VR Functionality

Mymember.site has added virtual reality playback capability to its website management platform.

Texas Patti to Launch Fetish Platform 'EmpireDom'

Performer and content creator Texas Patti is launching a new platform for doms and fetish creators, EmpireDom.com.

Ohio AG Threatens Action Against 'Major' Adult Sites Over AV Law

Ohio Attorney General Dave Yost announced today that his office is sending "notice of violation" letters to 19 adult websites for failure to comply with the state's recently enacted age verification law.

Chaturbate Announces 2025 Music Contest Winners

Chaturbate has revealed the winners of its 2025 music competition.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

MYM Rolls Out New Traffic Features for German Creators

German platform MYM has launched a new traffic system for its creators.

Ukrainian Content Creators on Hook for Nearly $10M in Back Taxes

Content creators in Ukraine owe the equivalent of $9.3 million in back taxes, according to the country's State Tax Service.

Eroutique Relaunches Site Through YourPaysitePartner

Eroutique has relaunched its official website through YourPaysitePartner (YPP).

Update: Pornhub Will Not Block Ohio, Despite AV Law

Pornhub parent company Aylo will not block access to its websites in Ohio, despite new state age verification rules that came into effect Sept. 30.

Pineapple Support, Pornhub to Host 'ADHD-Friendly' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers with ADHD.

Show More