Carl Prent Joins EDC Wholesale

Carl Prent Joins EDC Wholesale

VEENDAM, The Netherlands — Industry veteran Carl Prent has joined the EDC Wholesale sales team.

According to the company, Prent brings over 25 years of experience and industry knowledge to the young wholesaler. In his new role, he will support retailers in Eastern Europe and the German-speaking countries.

“Carl has many years of experience in the adult industry, he knows many people as he spent his career personally visiting retailers throughout Europe,” said CEO Eric Idema. “His personal relationship with the retailers is of high value to our company, and we are very excited Carl wanted to join EDC Wholesale. His cheerful personality will be a great asset to the young team, who can learn a lot from Carl’s experience and Carl can learn from our modern way of working.”

Carl Prent will be responsible for visiting retailers to help grow their business with EDC Wholesale. He will make his debut next week at eroFame to meet with visitors of the trade convention. EDC Wholesale will be available at booth #154. 

“I think it will be a challenge to be working at a modern company and to work with the young team,” Prent said. “The age difference is sometimes more than 40 years! But I see it as a positive challenge, the company is progressive online and on social media. I have great respect for Eric and the way he developed the company from his attic to a major logistic center.

"He is an inspiring person, very creative and always full of idea," he added. "I’m also excited to be working with Andre Visser (international sales director) again, we have been colleagues for a long time. I used to mentor him into the sales and now Andre gets to teach me about the modern way of working at EDC Wholesale.”

For more information, visit EDCWholesale.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Magic Silk Debuts 'Euro Lux' Collection

Magic Silk has introduced its new Euro Lux line of lingerie.

XR Brands Debuts Stroker Collection, Love Doll

XR Brands has introduced its new Hentai Fantasies stroker collection, as well as the K-Pop Idols love doll.

UPDATED: Supreme Court Rejects Tariffs, Trump Responds

The U.S. Supreme Court on Friday ruled against the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry, prompting the president to announce a new tariff strategy as a workaround.

Better Life Science Introduces Influencer Affiliate Program

CLIA-certified laboratory network Better Life Science has launched an affiliate and influencer program.

Nasstoys Names Meghan Beck Vice President of Sales and Operations

Nasstoys has appointed Meghan Beck as its new vice president of sales and operations.

Hankey's Toys Debuts Krave Melanin Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Krave Melanin.

Hot Octopuss Debuts 'Jett Turbo' Male Stimulator

Pleasure brand Hot Octopuss has introduced its new Jett Turbo male frenulum stimulator.

Fleshlight, Hentaied Team Up to Launch Product Line

Fleshlight and Hentaied have partnered to launch the new Fleshlight x Hentaied collection.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced a new two-function vibrator from its Javida line.

Harry Styles' 'Pleasing Yourself' Brand Restocks, Expands Product Lineup

Harry Styles’ pleasure brand Pleasing has restocked its Pleasing Yourself line of double-sided dildos and lube, and added branded apparel.

Show More