LOS ANGELES — Lovehoney has announced the release of its latest innovation in male sex toys, BlowYo.
According to the company, BlowYo is a male stroker that creates the sensations of intense oral sex and is designed for solo play or as an addition to an oral play session with a partner. Designed with two solid rings at either end of a super-stretchy, twistable sleeve, BlowYo features four different textures inside: Intense Ticklers, Ultimate Bubble, Extreme Wave and Sensation Swirl.
Each texture has been developed and engineered to give various sensations which can be adjusted by the end user with the application of pressure to the outside surface. The toys are Phthalate free and were created using ABS plastic inserts which are over-molded with a TPE material, a low Shore Hardness.
BlowYo has been described by an independent sex toy reviewer as “the closest to a blow job I’ve ever felt from a toy,” and was the brainchild of an entrant from Australia in Lovehoney’s annual Design a Sex Toy competition in 2015.
“It has taken a rollercoaster two years to bring the design to life,” says a company rep. “The competition invites sex toy enthusiasts and designers to come up with an innovative idea for a sex toy, with the winning creation then being developed and produced by Lovehoney to sell to customers.”
Previously, the competition was won by Trevor Murphy who invented the Sqweel oral sex simulator which became a success worldwide, being featured in movies and on the Jay Leno show.
Lovehoney, which estimates the male sex toy market as worth roughly $1billion, also recently surveyed 14,000 people with the survey revealing that 64 percent think male sex toys could become as popular as sex toys aimed at women, while 76 percent said that men who hadn’t tried male sex toys were missing out.
“Taking into consideration the survey results, we hope with BlowYo we can tempt as many new customers as possible to try something a little different,” explains Lovehoney International Sales Manager ROW Jim Primrose. “It really is a revolutionary male stroker, there is nothing out there quite like it which creates the same intense sensations of intense oral sex. To really help the product stand out we have some impressive supporting POS. ”
Shipping now, BlowYo comes in a plain black container for discreet storage and portability. Additionally, BlowYo renewer powder is available to condition the stretchy TPE material and keep it feeling soft, supple and like new.
In addition to the products, there will be a supporting range of eye-catching POS. The pack includes a header, two side graphics, one footer graphic, one strip graphic and five wobblers.
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