Adult Webmasters: Google AdSense Decision Not Detrimental to Adult

MOUNTAIN VIEW, Calif. — Google announced it will instate a new policy that will exclude adult websites from using its AdSense for Domains program, but some webmasters say this will not affect the adult industry as deeply as has been reported.

Traffic Dude President Scott Rabinowitz told XBIZ that adult webmasters still can monetize their traffic through Google AdWords — it's Google's affiliate and partner sites that will no longer generate traffic for adult websites.

"Google is not alienating adult," Rabinowitz said, explaining that the search engine giant is instead allowing adult webmasters to profit only from traffic created from Google searches.

"It will affect large domain owners, but that's a small percentage of adult," Rabinowitz said. "It's a large impact on a small number of adult sites, but not a major impact on the adult industry as a whole."

If anything, he said, forcing adult webmasters to find alternate traffic monetization methods could benefit the industry; adult sponsor and affiliate programs or outside ad agencies will be the next best way to profit from their site traffic.

And there have always been ways to circumvent Google's AdSense program, according to adult webmaster Lolo, who runs several sites including GhettoWebmaster.com.

In order to even be considered by Google to qualify for AdSense, one would have to have a "large domain portfolio" with sites that generated type-in traffic of more than 750,000 page views per month, which Lolo said excludes most adult sites.

"It's a slick way for Google to make money off of adult while keeping its hands clean," Lolo told XBIZ.

By using third-party intermediary sites not affiliated with adult, webmasters can "park" their domain names and still profit from outside traffic.

Whether this method will become more policed in the future, Rabinowitz said, remains to be seen, but he acknowledges that there will always be a way to work around the system.

Either way, Google has given adult sites using AdSense until May 31 to terminate usage, and Rabinowitz said this is the time for webmasters to research options and make suitable arrangements for monetizing their Google-dropped traffic.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Roxie Rae Relaunches Site Through XSiteAbility

Roxie Rae has relaunched her site through XSiteAbility.

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

Ukrainian President Responds to Porn Legalization Petition

President Volodymyr Zelensky responded Tuesday to an OnlyFans model’s petition to decriminalize pornography in Ukraine, stating that he would wait for the legislative process to play out “in accordance with established procedure.”

Only Tax Deductions Joins Pineapple Support as Sponsor

Adult industry accounting firm Only Tax Deductions has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Adult Empire Launches 'Conversations' Podcast Series

Adult Empire has launched a new official podcast series hosted by Nicole Chappelle and Charlie.

Sex Work CEO Launches 'Teams Plan' for AI Assistant

Sex Work CEO has introduced the new Teams Plan for its AI-powered, NSFW text generator, GPTease.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

Show More