LAS VEGAS — The Cupcake Girls organization has overhauled its website, TheCupcakeGirls.org, in an effort to better serve the adult entertainment community as well as the donors who support them.
“Our old website was slow, clunky and down right unattractive, our new website however, is not only easy to navigate, but it also visually captures our essence as a non-profit." Said Joy Hoover, president and founder of The Cupcake Girls. “We felt that now was the right time for a redesign, because we have some very major projects on the horizon that will require a solid foundation on which to build.”
The Cupcake Girls hired adult marketing firm Arm Candy Creative to help walk them through the redesign.
“Working with The Cupcake Girls on this project has been one of the most rewarding experiences of my career” said David Strauss, CEO of Arm Candy Creative. “Our approach to the design was all about how to best tell The Cupcake Girls story, while ensuring that entertainers are able to easily find the support and resources they need when they need them.”
Hoover said: "Working with Dave and his team of professionals was an amazing experience. Our mission was to create a new interactive, well-organized website and not only did they deliver, but they were able to capture our exact vision. They included our team in every step of their creative process, and when we had criticisms or difficulty explaining what we were looking for, they were patient and helpful in getting us from Point A to Point B.”
The new website was also designed to provide donors and partners with a better look at how their donations truly make a difference in the lives of the entertainers who benefit from them.
The redesigned homepage includes a sample of the organizations most recent blog posts, as well as their Instagram feed so visitors can see what’s going on at a glance.
The Cupcake Girls provides confidential support to those involved in the sex industry, as well as those affected by domestic sex trafficking through holistic resources, case management and aftercare.
Adult entertainers who need resources or support should visit www.TheCupcakeGirls.org and click on “Get Support” to learn more about services offered and to find a local referral resource.
