TrafficForce Upgrades Big Data Features With Deeper Analytics

TrafficForce Upgrades Big Data Features With Deeper Analytics
Rhett Pardon

AMSTERDAM — in July announced a major set of upgrades to its advertiser panel software, and hinted that even more features would soon be announced as part of Phase 2.

Now just one month later, the company is ready to provide details about the newly released second phase updates. 

"Phase 1 of our big data initiative empowered advertisers by enabling everyone to view hourly data from top to bottom on each and every one of their campaigns, ad channels or ads any time, and now Phase 2 upgrades let them put that information to use even easier,” Ross of said.

“The new upgrades include hourly data on all targeting criteria throughout the entire platform, giving advertisers access to an unprecedented amount of information that can be easily segmented to drill down to exactly the set of facts that are most important to the profitability of your own marketing campaigns.”

The upgrades also allow users to look through ad buys by browser, OS, country, language, device types, mobile carrier and other criteria.  

Ross said that with data compiled by serving more than 15 billion premium impressions each month among a network of top-tier publishers for expert media buyers and brand developers, Traffic Force understands the needs of its clients and works diligently to offer the competitive advantage to succeed in the modern marketplace. 

“Advertisers who postback conversion data to us can now see their precise ROI on every single targeting criteria too, and disable anything that doesn't fall within their CPA goals,” Ross said. “It’s the second round of some very useful UI improvements with more to come in the future as well.”

To learn more, go to