SOUTH MELBOURNE, Australia — The Lovehoney Trade Sales Team Australia and Calvista have announced they will work together with retailers to create eye-catching window displays in bricks-and-mortar stores.
Calvista is the sole supplier of the pop culture collaboration tokidoki X Lovehoney in Australia and New Zealand and was selected as the first range to grace the window of Sexy Secrets. The store is based in South Melbourne, in cosmopolitan Clarendon Street, and staff has already noted an uplift in footfall amongst the 18-25 demographic in the area, the company reports.
Lovehoney designed bespoke decals for the windows, all created in-house from the HQ in Bath, England.
The Lovehoney Trade Sales Team reports committing themselves to a robust sales and marketing drive in the southern hemisphere this year, and the growing relationship with Calvista has been an integral part of their plans.
Jim Primrose, Lovehoney ROW international sales manager commented, “It’s fantastic to see supplier, distributor and retailer all pull together to create something fresh and exciting. In Calvista and Sexy Secrets we have two industry experts with a collective 65 years of experience between them coming together to create something new. It’s been a pleasure to work with them. Window displays are the perfect way to bring in new customers.”
Roger Sheldon-Collins, Calvista general manager added, “tokidoki X is a wonderful way to launch our windows display initiative with Lovehoney. Lovehoney have proven results in bespoke visual merchandising in the U.K. They demonstrate how the right display can increase foot traffic into stores, create conversations and increase conversion. It’s been a delight to work with the international team at Lovehoney. We’re sure the pops of color and unique products will have people queuing up around the block.”
Primrose will be in attendance at the Calvista Roadshow 2017 in Brisbane and Sydney. To discuss bespoke visual merchandising options contact jade.bawa@lovehoney.co.uk.
