AdultToyMegastore.co.nz Nominated for 'Top Shop' Award

WELLINGTON, New Zealand — Wellington-based adult toy online retailer AdultToyMegastore.co.nz was announced as a finalist in three categories, including the People’s Choice Award, for the Retail NZ Top Shop Awards.

According to the company, a total of 600 New Zealand businesses applied for the Retail NZ Top Shop Awards this year, of which 200 were shortlisted.

Ten finalists for each of the 11 categories are announced at regional events and AdultToyMegastore was the only adult retailer shortlisted from Wellington.

Greg Harford, Retail NZ public affairs general manager, says the Top Shop Awards are not about what you sell, but how you retail.

"In 2017, the Awards have been revamped to focus on what retailers do, rather than what they sell,” he said. “The 11 prestigious new Awards focus on the overall customer experience, investment and people, visual merchandising and innovation.

“The Awards are about celebrating all that's good about the retail sector in New Zealand, at both a regional and national level.”

Adulttoymegastore marketing executive Emma Hewitt says becoming a finalist is a testament to the high caliber of service provided by the online retailer, and also works towards dispelling stigma around sex toys in New Zealand. 

“We were announced as finalists for the Innovation Award, the Pureplay Etailer Award, and the People’s Choice Award which is such an amazing outcome — it’s a real credit to the outstanding work the team at AdultToyMegastore does,” she said. 

AdultToyMegastore is a Wellington-based online adult toy and lingerie retailer that started in 2009 and operates in New Zealand and Australia.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Best Kept Secret Store Owner Eric Wexler Passes Away

Eric Wexler, an industry veteran of over 40 years and owner of Best Kept Secret in Queens, New York, passed away on June 11 at the age of 74.

Honey Play Box Debuts 'Noctura' Thrusting Dildo

Honey Play Box has introduced its new app-enabled Noctura thrusting dildo.

Electric Novelties Debuts New 'Blue Line' Stim Tool Collection

Electric Novelties has introduced its Blue Line collection of stimulation tools for men.

Onahole Debuts New 'Aska Mai' Love Torso

Pleasure brand Onahole has introduced its new Aska Mai love torso.

Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products

Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.

ULoversDoll Debuts Transgender Love Dolls

ULoversDoll has introduced a new line of transgender dolls from its Dolls Castle collection.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Orion Debuts New Weighted Pelvic Floor Trainer From 'You2Toys' Line

Orion Wholesale has introduced a new weighted pelvic floor trainer from its You2Toys line.

Show More