LOS ANGELES — Warm, the heat-based, luxury bedroom accessory designed to warm pleasure products has launched its first video campaign, “The Experience,” on ExperienceWarm.com.
Artist and filmmaker Gino Terebellini was tasked to capture a couple using Warm to ignite their sensual encounter, the company said. The video was shot in Hollywood, Calif., and the one-day production starred real-life couple, Daniel and Laine.
The video reflects the story of Warm founders, Janine and LJ, and when they first discovered the effect warmth can have on an intimate moment. Daniel and Laine, being a real-life couple, re-created their dynamic that essentially launched a category-defining product.
“As Warm continues to grow, it was important our brand image be as hot as our product,” Janine said. “We were so excited to work with Gino. He captured such a beautiful and authentic representation of how Warm makes LJ and I feel and how sexy it is to incorporate into our intimacy.
“Daniel and Laine remind me of LJ and I, they have a very tangible connection. There is a crackle between them that brought a level of truth to the video only lovers could communicate. We are excited to work with them again and continue to share the love story that brought Warm to life, and the heat that Warm brought to our story.”
To view the campaign, visit ExperienceWarm.com and follow the heat @ExperienceWARM on Twitter, Facebook and Instagram for updated product news, events and more.
For wholesale inquiries, email Janine@experiencewarm.com.