BARCELONA — ExoClick has reached a new record — the world's fourth-largest ad network now serves 6 billion daily ad impressions.
Benjamin Fonzé, CEO and founder of ExoClick, remarked that the ad network has added scores of new platform updates this year that have helped push ExoClick through the 6-billion mark.
“Some of our innovations include our highly successful native ad format which is going from strength to strength along with our pre-roll in-stream video ad format,” Fonzé said. “We introduced programmatic advertising with our RTB engine in January that allows advertisers to automate their bidding and integrate their own optimization software and algorithms in order to improve their ROI.
Additionally, he said, the network has added many more publishing sites to its expanding global network that has given its advertisers “even more opportunities to reach their target audiences and drive conversions for their offers."
“We have some more exciting projects that we will be launching very soon as we capitalise on our reach of 6 billion daily impressions, ensuring our clients have the best possible tools and support in order to maximise their ROI," Fonzé said
ExoClick serves more than182 billion geo-targeted ads a month to web and mobile advertiser/publisher platforms via its proprietary software.
It is ranked as the fourth-largest ad network in the world by W3Techs.