Silver Sinema is a premium line of hardcore, high-definition content in both straight and gay markets that will be niche-specific such as interracial, Asian, MILF, teen and lesbian, among others. The first Silver Sinema lines, “Teenage Whores” and “Simple Fucks,” will be released next month.
“Silver Sinema is a natural extension of our operations,” Silvercash President and CEO Mike Price said. “With our exclusive hi-def content and expertise in marketing, I am confident that Silver Sinema will be a profit center that complements the Silvercash brand.”
Pure Play Media is experienced in the market of distributing Internet content on DVD. The company handles the exclusive distribution of Hundies and Naughty America.
“Pure Play Media has assembled a professional team that takes care of the business end of things so that our incredibly talented roster of filmmakers can do what they do best,” Pure Play President Craig Jelin said. “Silver Sinema brings a unique advantage of existing customer loyalty, marketing experience and proven business acumen. These are strategic alliances that fit well with our vision.”
Silvercash is celebrating its 10th anniversary this year, and was awarded the Affiliate Network of the Year at the 2007 XBIZ Awards — the third time in the row the company received the honor.