LOS ANGELES — Screaming O is preparing to set a new company sales record in time for the summer season with its Charged Positive.
According to a representative, with sales numbers steadily increasing month to month, Charged Positive will have sold more than 25,000 pieces by the end of June and is slated to take its No. 1 best-seller position by the end of the year.
“We built Positive’s motor from scratch to make a powerful rechargeable vibrator that was different from everything else on the market and in just a few months, it was clear we succeeded,” said Conde Aumann, Screaming O account executive. “What has made it especially successful on the retail end is its $59.95 price point — with 20 functions, 90-minute run times and a jumbo size that feels great in the hand and even better on the body. The Screaming O team is proud of what we accomplished with Charged Positive and possibly the best part has been the feedback we’ve received from dedicated retailers around the world.”
Craig Leete, national retail manager at Australia’s Club X, commented, "We knew that Charged Positive was going to set a precedent within our region and I'm pleased to report that, after just a few months in stock, Positive is one of our best-selling mega-bullets. The power-to-price-point ratio is unmatched by any other brand and Screaming O managed to pack the kind of rumbly power that is becoming the new must-have selling feature in the massager category. We've been able to maintain steady monthly sales numbers with Charged as a full line, but I'm happy to say that Positive is an absolute stand-out."
Kathy Henry, owner of Xcite Lingerie in Chattanooga, Tenn. added, “Bullets have always been a strong seller for us but the Positive almost stands in its own category; we’ve seen very few sex toys perform this well so soon after their debut and our customers appreciate that it’s priced so reasonably. Charged Positive is as powerful as the packaging promises and it merchandises well on its own or as part of a larger presentation, so we have fun with our displays. The power is that of a high-end vibe but the price keeps it accessible for almost everyone, and that’s probably what we and our shoppers appreciate that the most.”
Charged Positive rumbles for more than 90 minutes on a single charge and is 100 percent waterproof, a representative indicated. Additionally, it was built with an optional cradle for easy handling, making it compact enough for travel. The vibe is made of lab-tested body-safe ABS with a soft PU coat and packaged with a USB charge cable, and as with all items in the Charged line, Positive comes with a 2-year limited warranty and personalized customer service.
“Sales of Charged Positive continue to grow month over month and our customers are delighted with the popularity of the product,” Conde concluded. “They love being able to offer a more affordable, more-reliable rechargeable product from a brand their customers trust, and the numbers prove it. By the end of this month, we’ll have sold more than 25,000 units and Charged Positive is absolutely in the running to take the No. 1 spot on our Top 25 best-seller list.”
For more information, email Conde at conde@thescreamingo.com.
