SAN JOSE, Calif. — LELO today announced it had completed its nationwide expansion into major U.S. retailers, including Rite-Aid stores, all Target stores, as well as Walgreens and CVS online.
The company says the appeal of LELO HEX condoms is in its market-disrupting innovation, as well as the high-level, integrated PR and marketing campaign at launch.
LELO HEX recently won an A’Design Golden Award for product design and its launch campaign was a PRWeek Global Awards winner for the category of Health.
In less than a year, HEX has sold more than 12 million condoms sold since its launch last year.
LELO CMO Steve Thomson said, “It’s great to see how the customers and retailers alike are clamoring to get their hands on HEX. For most of the world this feel like a sudden and overnight transformation of the condom industry, but we at LELO had been working on this for seven years before it even hit the shelves. We’re not surprised at its success, but that doesn’t make us any less proud of it. Once people try HEX, and feel the difference for themselves, they’re not going back to ordinary condoms again!”
LELO’s most recent high-profile partnership was with Magic Mike Live, co-directed and developed by Channing Tatum. LELO was a partner for the show’s Las Vegas launch event.
