Je Joue Announces Product Upgrades

Je Joue Announces Product Upgrades

LONDON — Je Joue reports that its products now feature new buttons, packaging and chargers.

“We ran focus groups, read reviews online, talked to staff in store, worked in stores ourselves and ran our own sex positive pop up store (featured in Glamour magazine and Time Out) in London in November and December 2016 — complete with sex positive talks,” the company said.

According to Je Joue, the company has strengthened the control panel to raise the buttons from the base of the toy to make them easier to press. Je Joue also has made the connection between the charger and the toy stronger.

Je Joue also has revamped its packaging.

“We are a luxury brand and want to make sure we portray this in every aspect of the brand,” the company said. “When people invest in one of our Je Joue toys, we want to convey the luxurious experience before opening the box. Our new boxes are discreet and beautiful, with a velvety soft touch, which matches our vibes.”

Je Joue also said it will launch a new product in September.

Je Joue Marketing Manager Jane Welsh said, “We want to encourage everyone — from complete beginners to those that are more experienced — to explore and understand their bodies, enrich their sexual experiences, and let themselves succumb to the pleasure of the moment.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Motorbunny Debuts 'Fluffer Rock Hard Power' Cock Ring Vibe

Motorbunny has introduced its Fluffer Rock Hard Power vibrating cock ring.

EQOM Appoints Anneke Kamphuis Interim CEO

EQOM Group, the company behind ONE-DC and EasyToys, has appointed Anneke Kamphuis as its interim CEO.

Viben Debuts 'Dreamii' Collection

Viben has unveiled its new Dreamii line of pleasure products.

Onahole Debuts New 'Brain Hacker DX' Stroker

Pleasure brand Onahole has introduced its new Brain Hacker DX stroker.

Fanreal Debuts 'Real Skin Texture' Love Doll

Pleasure brand Fanreal has introduced its proprietary silicone Real Skin Texture love doll.

Full Circle Expands 'Savage Me Dream Girl Doll' Line

Full Circle has introduced Alyssa, Carla, and Nadia from its Savage Me Dream Girl Doll collection.

Dame Launches 'Green Dildo Coin' Campaign

Sexual wellness brand Dame has partnered with creative agency Stereo Creative to launch its Green Dildo Coin campaign.

Show More