SAN JOSE, Calif. — LELO partnered with the launch of Magic Mike Live on Friday, April 22 at the Hard Rock Hotel and Casino in Las Vegas.
The evening, prominently supported by LELO on the red carpet and beyond, was to celebrate the first of a new run of the show.
LELO was featured in the Magic Mike branded hallway, bringing it in line with the theme of “LELO Magic.” The partnership extended to some retail space after the show, the company said.
LELO CMO Steve Thomson said, “This was a huge opportunity for LELO, as our industry regularly encounters difficulty in our marketing channels. This kind of partnership opens up new chances to bring the LELO brand to a whole new and highly relevant market.”
Magic Mike Live is a 360-degree dance and acrobatic strip tease, featuring 13 male performers.
"We're beyond excited to bring our show [Magic Mike Live] to life and are thrilled to partner with LELO to extend the experience beyond the stage,” said Brian Schopfel, head of marketing and partnerships and Channing Tatum, creator and co-director of Magic Mike Live.
According to LELO, “it’s another massive first for LELO and the industry.”