Williams Trading Launches Bathmate Display, Essentials Program

Williams Trading Launches Bathmate Display, Essentials Program

PENNSAUKEN, N.J. — Williams Trading Co. has launched a Bathmate in-store display program, which will allow stores to demonstrate Bathmate items featuring a fully interactive display.

The display offer is supported with a special “buy and save” incentive on Bathmate’s Essentials line of products. Bathmate is a device for penile health — including penis enlargement. According to the company, regular use of the Bathmate keeps the penis in prime condition for rock hard, long lasting erections and increased sexual pleasure. Additionally, the company states the best results for gaining maximum enlargement and penile health is achieved when it is used with water, either in the shower or the bathtub.

The interactive displays are available in slatwall shelf, counter or a freestanding unit and comes complete with the Bathmate video display. A minimum purchase is required to qualify for the free interactive displays: $300 wholesale for a slatwall shelf, $500 wholesale for a counter display and $1600 wholesale for a freestanding unit. The displays are drop shipped directly from Bathmate to the adult retailer. 

“Interactive displays engage customers and support brand loyalty,” said Scott Dantis, director of sales and marketing. “By interacting with a display, an opportunity for interacting with the brand and retailer is created, which keeps both at the forefront of the customer’s mind. And, by interacting with the brand, customers are provided with a specific experience that allows retailers to build a relationship with the customer while increasing sales.” 

Williams Trading is also offering a 20 percent discount on select bundles of Bathmate’s Essentials — “Misting” toy cleaner, “Control” delay gel and “Max Out” jelqing enhancement serum. Bathmate’s

“The Essentials special offer is perfect to prepare stores for the Summer LGBT season and stock up on the new Essentials line from Bathmate,” said Erin Viereck, marketing and vendor liaison. “Bathmate’s award winning products do well for our retailers.” 

Adult retailers can learn about Bathmate’s line of hydro pumps for free at Williams Trading University (WTUlearn.com). WTU is a free e-Learning program available exclusively to existing and new Williams Trading Co. accounts. Online courses are available 24 hours/7 days per week accessed with a login account. Each course offers product benefits and features, as well as a seminar that explains its importance to a customer, their needs and well-being. 

Williams Trading reports over 50,000 course certifications have been completed across the domestic US, Canada and Puerto Rico. 

For product ordering and shipping information, call a Williams sales representative at (800) 423-8587 or email sales@williamstradingco.com. For more information, visit WilliamsTradingCo.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Adds New Stocking Styles to 'Cottelli Legwear' Line

Orion Wholesale has expanded its Cottelli Legwear collection with several new stocking styles.

Xgen Expands 'Bare by Baci' Wellness Collection

Xgen Products has expanded its Bare by Baci line of wellness products with five new additions, comprising two pleasure balms, two body glow lotions, and a pheromone-infused body mist.

Full Circle Expands 'Be Savage' Lingerie Line

Full Circle has added 77 new items to its Be Savage lingerie collection.

Satisfyer Signs Multiyear US Distribution Deal With Williams Trading, Honey's Place

Satisfyer has entered into a multiyear U.S. distribution agreement with Williams Trading Co. and Honey's Place, naming both companies as master distributors for Satisfyer and Fun Factory products nationwide.

Male Rose Announces Ownership of Trademarks for Signature Pleasure Products

Pleasure brand The Male Rose announced that it has secured ownership of the registered trademarks for its signature products, including its namesake vibrator as well as the Gawk Gawk 3000.

Orion Debuts 4 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced four new burgundy-colored styles from its Noir Handmade collection.

Dame Launches Crowdfunding Campaign for 'Hup' Vibrating Pillow

Dame has launched a crowdfunding campaign for Hup, its rideable, vibrating pillow, on Kickstarter.

Male Power Debuts 'Peacocking' Collection

Male Power has introduced its new Peacocking collection of men's underwear.

A Look at the Trends Shaping Male Pleasure and Wellness

The male pleasure category was once defined by familiar products: non-powered sleeves and strokers, manual penis pumps, rings and a relatively small selection of prostate toys. Today, manufacturers draw inspiration from consumer electronics, sexual wellness, gaming, streaming content and app-driven interaction, while still relying on one of the category's oldest staples: the basic stroker.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Show More