Williams Trading Launches Bathmate Display, Essentials Program

Williams Trading Launches Bathmate Display, Essentials Program

PENNSAUKEN, N.J. — Williams Trading Co. has launched a Bathmate in-store display program, which will allow stores to demonstrate Bathmate items featuring a fully interactive display.

The display offer is supported with a special “buy and save” incentive on Bathmate’s Essentials line of products. Bathmate is a device for penile health — including penis enlargement. According to the company, regular use of the Bathmate keeps the penis in prime condition for rock hard, long lasting erections and increased sexual pleasure. Additionally, the company states the best results for gaining maximum enlargement and penile health is achieved when it is used with water, either in the shower or the bathtub.

The interactive displays are available in slatwall shelf, counter or a freestanding unit and comes complete with the Bathmate video display. A minimum purchase is required to qualify for the free interactive displays: $300 wholesale for a slatwall shelf, $500 wholesale for a counter display and $1600 wholesale for a freestanding unit. The displays are drop shipped directly from Bathmate to the adult retailer. 

“Interactive displays engage customers and support brand loyalty,” said Scott Dantis, director of sales and marketing. “By interacting with a display, an opportunity for interacting with the brand and retailer is created, which keeps both at the forefront of the customer’s mind. And, by interacting with the brand, customers are provided with a specific experience that allows retailers to build a relationship with the customer while increasing sales.” 

Williams Trading is also offering a 20 percent discount on select bundles of Bathmate’s Essentials — “Misting” toy cleaner, “Control” delay gel and “Max Out” jelqing enhancement serum. Bathmate’s

“The Essentials special offer is perfect to prepare stores for the Summer LGBT season and stock up on the new Essentials line from Bathmate,” said Erin Viereck, marketing and vendor liaison. “Bathmate’s award winning products do well for our retailers.” 

Adult retailers can learn about Bathmate’s line of hydro pumps for free at Williams Trading University (WTUlearn.com). WTU is a free e-Learning program available exclusively to existing and new Williams Trading Co. accounts. Online courses are available 24 hours/7 days per week accessed with a login account. Each course offers product benefits and features, as well as a seminar that explains its importance to a customer, their needs and well-being. 

Williams Trading reports over 50,000 course certifications have been completed across the domestic US, Canada and Puerto Rico. 

For product ordering and shipping information, call a Williams sales representative at (800) 423-8587 or email sales@williamstradingco.com. For more information, visit WilliamsTradingCo.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Electric Novelties Debuts 20 New 'Blue Line' Chastity Styles

Electric Novelties has introduced 20 new Blue Line chastity styles.

Sportsheets Wins Trademark Infringement Case Against Copycat Website

The World Intellectual Property Organization (WIPO) has ruled in favor of adult brand Sportsheets in a case against a copycat website using an infringing domain.

Sex Expo 2027 Unveils Guest Speaker Lineup

The Sex Expo 2027 schedule is now live, featuring two days of educational sessions, interactive workshops and expert-led conversations at the JW Marriott L.A. LIVE, Jan. 7-10.

Lovense Introduces Touch-Responsive 'Glint' Vibrating Anal Plug

Lovense has debuted its new Glint vibrating anal plug for couples, featuring a touch-responsive base that syncs the device's stimulation with the rhythm and thrust of the wearer's partner.

Orion Debuts New Vibe From 'Javida' Line

Orion Wholesale has introduced the newest vibrator from its Javida collection.

Fort Troff, XR Brands Enter Strategic Partnership

Pleasure brand Fort Troff has entered a strategic partnership with XR Brands for product development, manufacturing, and distribution.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Show More