BARCELONA — ExoClick today announced that it will launch a month-long native advertising promotion.
For every $1,000 (or €1,000) each advertiser spends on ExoClick's native advertising format during the month of April, they will receive 50 percent back of the total amount they have invested, which can then be spent on ExoClick's traffic during May.
“This is an ideal opportunity for advertisers and affiliates to test out ExoClick's new native advertising format,” said Benjamin Fonzé, ExoClick's founder and CEO. “As with any ad format it is a case of optimizing and testing before seeing results. By lessening the financial burden of the initial testing with our 50 percent cash-back promotion, it is an excellent, risk-free way to really experiment and learn how to use native advertising, so advertisers can see the benefits this ad format brings to consumer engagement and driving conversions.”
Fonzé continued, “ExoClick's platform has many optimization tools available to really help advertisers reach their audience using native advertising. These include deep targeting features, behavioral retargeting, automation processes using our platform API and our ‘Offers’ feature, which can be used to test different landing pages and optimize traffic distribution for the landing page that converts the best.
“Specifically for native advertising, when an advertiser uploads several different images, our algorithm will automatically optimize which ones to display based on the best CTR.”
Launched in 2006 and based in Barcelona, ExoClick is a global ad network serving more than 165 billion geo-targeted ads a month to web and mobile advertiser/publisher platforms via its proprietary software.
For detailed information about native advertising, check out ExoClick's blog post here.