CHARLOTTE, N.C. — Align Broadcasting has announced a new cable VOD initiative utilizing aggregated adult titles from Align, Evil Angel, LFP/New Frontier and Vubiquity.
"Adult movies on cable television have been around as long as cable TV itself," explained a company representative. "So, how does an adult business mainstay remain relevant when online/mobile viewing dominates? While there are still pay-per-view linear channels, video on demand is the preferred way to access adult movies on cable TV. The experience of viewing HD adult features on a big screen remains popular but the challenge for adult content providers has always been keeping pace with a new release market.
"How do you maintain a constant flow of new movies on cable VOD when the tech and operational barriers make content delivery less immediate than online publishing?" continued the rep. "Adult movies on VOD are typically 'refreshed' monthly. Movies are housed inside 'folders' or tabs which are genre descriptive or brand related. The movies change every month, but the “descriptive” folders customers see first to guide their movie choices, do not."
Jeff Kreger, president of Align Broadcasting, said, “The idea was to keep the adult on demand platform refreshed by adding a new top level folder every month. Most of the content providers doing business in the space got together and devised a turn key solution for cable operators. Now, each month viewers visiting the adult on demand section of VOD movies will see a new top level folder first. New folders invite visual curiosity and another reason to purchase.”
These new "aggregated stunts" will contain movies from Align, Evil Angel, LFP/ New Frontier and Vubiquity. The stunts themselves are based on search terms and popular adult movie trends. Adult movie fans can check out what’s new in their Adult on Demand movie section right now.
“In this era of endless customer options, it’s more important than ever to focus on delivering the highest quality content in the most curated fashion, all while bundled in a best-in-class customer experience,” said Adam Grayson of Evil Angel. “Working together with these other great brands to elevate the experience of our VOD customers is critical to keeping our business moving in the right direction.”