BARCELONA — ExoClick has announced the addition of support for native advertising on its advanced ad serving platform.
According to the company, native advertising is a commonly used mainstream ad format that appears similar to the editorial content of the publisher’s site, which gives it a much higher click through rate compared to standard banner advertising, with MediaPost.com reporting that consumers interact with native ads 20- to 60 percent more than they do with standard banner ads.
ExoClick’s native ad format is a widget that publishers can easily incorporate into their ad zones, allowing 300x300 pixel images and a short text blurb.
There are various blocks of native ad zones within the widget and they are displayed as row(s) x image(s), the format allows 1x1, 1x2, 1x3, 2x1, 2x2, 2x3, 3x1, 3x2, 3x3, 4x1, 4x2, 4x3, 5x1, 5x2, 5x3, 6x1, 6x2 and 6x3. The widget is fully responsive so it works across all devices: desktop, mobile and tablet and automatically resizes images to fit with the design of each site.
Publishers can fully customize the widget to copy the look and feel of the editorial content on their site, tailoring features such as font type, size, color, bold and underline, background color, image border size, and border color, etc.
ExoClick’s native advertising allows publishers to generate revenues with non-disruptive advertising spots that are geared specifically for their audience. This gives an improved user experience and unlocks previously untapped demand for an increased fill rate.
Native ads are also not subject to ad blocking, and allow advertisers to create meaningful engagement by delivering the right message to the right audience while achieving a higher CTR.
“Native advertising provides a valuable transition from a site’s regular content to premium advertising spots, which offers much less user resistance compared to a traditional banner ad,” says ExoClick CEO Benjamin Fonzé. “After the user clicks on a native ad the key to driving conversions depends on how the advertiser creates their landing page.”
“For example, use the page as a tool to educate the consumer about your product or service, provide customer testimonials. If it is a live cam product try interviews with some of the models,” Fonzé added. “By making the landing page more lifestyle orientated you will increase your conversions because you are engaging the consumer.”
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