Holly Madison Sues Distributor of Penis Pills

Holly Madison Sues Distributor of Penis Pills

LOS ANGELES — Holly Madison, a former Playboy Bunny and live-in girlfriend of Playboy founder Hugh Hefner, has sued over a purportedly false article that appeared online that quotes Madison as saying Hefner regularly took Blackcore Edge penis pills to get “stronger, bigger.”

Madison, in her suit against Edgeline Performance, distributor of Blackcore Edge pills, said the alleged fake news piece was posted on a site masquerading as Men’s Health.

Madison claims in her suit filed at Los Angeles Superior Court that the site falsely quotes her as saying that when Hefner took this pill, “15 minutes later his blood would start pumping! He got stronger, bigger and lasted as long as an 18-year-old.”

She also claims that the article also falsely attributed the comments that Hefner was “a whole new man” with the product and that the pills “create a very enjoyable experience for all the girls in the mansion.”

Madison’s relationship with Hefner spanned from 2001 to 2008, but she claims the testimonials weren’t hers or made with her consent.

The complaint against Edgeline Performance and its related parent, 5310 Holdings LLC, doesn’t indicate who or what company is directly responsible for the publication of the article on the site, but the suit claims that will come later in discovery.
 
“Every statement and comment allegedly attributed to plaintiff in the article is false,” the suit claims. “[Madison] has never made any such recommendation and did not give consent for the use of her name or image in the article.”

The article also included photos of Madison touting her purported endorsement of Blackcore Edge.

Madison is suing for unspecified damages for violation of her common law right of publicity and for the use of her name, image and likeness without her permission.

She also alleges false association, claiming the article was likely to cause confusion or deceive the general public, as well as unjust enrichment, false advertising and unfair competition.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

FSC: Age-Verification Laws Go Into Effect South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Show More