BATH, U.K. — Lovehoney has announced that it is shipping POS materials worldwide for its Motorhead and Motley Crue lines. And Lovehoney is sending POS materials for its BDSM-themed pleasure products line Fifty Shades Darker: The Official Pleasure Collection a month ahead of the release of the “Fifty Shades Darker” film.
“The new POS items incorporate all ranges’ particular branding and assist in bringing products to life in stores,” Lovehoney said. “Retailers are gearing up for a busy 2017 and an inevitable boost in demand alongside the next installment of the ‘Fifty Shades’ film franchise.”
POS materials available for order include header cards for the Motorhead and Motley Crue lines and header cards, bus stops, door signs, hanging signs, door wobblers, posters and display cubes for Fifty Shades Darker: The Official Pleasure Collection.
“The latest set of POS materials have been designed to present our brands in their best light,” said Kate Hodgson-Egan, Lovehoney’s international sales manager for the United States and the U.K. “We’ve taken the time to speak to retailers on a global scale to ensure that we’re providing POS materials that meet their needs which are both eye-catching and easy to use in stores so that branded areas can be created which offer an exciting and vibrant retail experience for their customers.”
Hodgson-Egan said, “We would strongly encourage customers to get their orders in ahead of the impending ‘Fifty Shades Darker’ film. 2017 is set to be Lovehoney’s best, and we want to make sure that our valued clients share the journey with us.”
For more information on Lovehoney’s Fifty Shades Darker POS, contact Laura Wood at laura.wood@lovehoney.co.uk or visit LovehoneyTrade.com.
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