“Personal branding is the most important aspect of any adult performer’s career plan,” Arm Candy co-founder Dave Strauss said. “The social media landscape is constantly evolving and adult performers must keep abreast of these changes and learn to adapt and leverage this new technology in order to reach social savvy fans and maximize their overall exposure.”
Day said that Snapchat allows me to get up-close and personal with her fans, “giving them a much more authentic taste of what its like to be Summer Day.”
“It’s a great way for me to get my name out there and build my fan base,” Day said. “I’m so excited to be working with the guys at Arm Candy Creative on my very own Snapchat filter, they did such an amazing job.”
With the recent introduction of on-demand Snapchat geo-filters being made available to the public for personal and commercial use, Arm Candy saw an opportunity to show off its design skills.
“As a new company operating in the adult space, we wanted to find an avenue that not only showcased our design skills, but proved that we understand and can successfully navigate the adult/mainstream social media ecosystem specifically from a talent perspective,” Arm Candy co-founder Jordan Shea.
“Summer is a great example of the kind of hard working, professional and forward thinking talent we look forward to working with and that’s why we decided to partner with her on this initiative.”
The exclusive Summer Day Snapchat geo-filter will be available for use now through the end of the XBIZ 2017 show and will be geo-fenced exclusively to the Andaz hotel.
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