LOS ANGELES — CalExotics has streamlined the look of its new collections of couples enhancers, rings and anal toys.
The collections feature new and traditional styles with upgraded packaging.
“Our focus is on creating brand awareness, and product packaging plays a significant role in this. It is essential that when a consumer makes a connection with our brand, they are able to make that connection again and again, regardless of purchase location,” says Susan Colvin, founder and CEO of CalExotics.
The Couple’s Enhancers collection was created with lovers in mind. It offers a variety of designs to choose from; each is featuring intense vibrations for both partners, comfortable support for him, and body-safe materials.
Some of CalExotics’ best-selling enhancement ring styles have been added to the collection, the company said, including the Triple Clit Flicker and Nubby Lover’s Delight. New styles are also available, with complete silicone rings like the Silicone Intimacy Enhancer, and new designs like the Silicone Lovers Gear Ball Spreader Enhancer.
In addition to couple’s rings, CalExotics offers more traditional styles with its Rings collection that features quality materials and are designed to maximize support and comfort for him. As an upgrade to an existing style, the tri-snap rings are now available in body-safe silicone; making them hygienic, durable and smooth to the touch. New Premium Silicone Rings are also available. With a variety of sizes, the rings are ultra-stretchy, thick and durable.
CalExotics also has introduced two powerful silicone probes. The Silicone Wireless Pleasure Probe is made with a non-porous and hygienic silicone body and features 12 functions of vibration. The Silicone Wireless Pinpoint Probe offers the same design and functions with a twist; the ridged probe features a rolling pleasure ball at the tip. Both probes are USB rechargeable and waterproof.
Jackie White, executive vice president of CalExotics, says, “Streamlining our brand look and feel is essential to increasing brand awareness. Increased brand awareness leads to more traffic and sales. It is a win-win for the entire sales channel.”
Free visual merchandising plans to use in-store and product videos, along with additional information, is available on CalExotics.com.