Jade Bawa Joins Lovehoney Trade Sales Team

Jade Bawa Joins Lovehoney Trade Sales Team

BATH, U.K. — Lovehoney has announced the appointment of Jade Bawa as International Sales Executive for Europe, Australia and New Zealand.

Bawa previously served with U.K. distributor ABS Holdings.

Bawa’s new responsibilities will include servicing both existing and new clients worldwide, and providing day-to-day support for the growing trade team in exploring and expanding new territories of business.

The team is excited to have a fresh pair of eyes on account management, and look forward to utilizing Bawa’s extensive experience working within distribution channels and trade shows.

“We are thrilled to welcome Jade to the Lovehoney trade team,” International Sales Manager Jim Primrose says. “Her appointment comes just in time for the next ‘Fifty Shades of Grey’ movie, and we’re sure she’ll hit the ground running at such a busy time.”

“Bawa is very knowledgeable of the industry,” Primrose adds. “We’re excited to have her onboard to assist with highly anticipated product launches next year.”

“I have been aware of Lovehoney for some time and am extremely excited to join such a successful and ambitious team,” Bawa says. “I look forward to building Lovehoney’s brands and to getting to know clients across the world.”

“Lovehoney is a great business,” Bawa. “I have already been made to feel a part of the Lovehoney Trade Sales Team.”

Based in the seaside town of Bournemouth in the South of England, Bawa is a self-confessed shoeaholic, and currently brushing up on her French language skills at the prospect of more international travel in the New Year.

“It’s been a bumper year for the Lovehoney Trade Sales Team,” Primrose concludes, “with back-to-back nominations at industry awards, with a record eight nominations at the upcoming XBIZ awards in January and a win for ‘Best Sales Team’ at the EROTIX awards in October.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Creative Conceptions Debuts 'Birthday Cake Lube' From Skins 'Tasty' Line

Creative Conceptions has introduced the new Birthday Cake lubricant from its Skins Tasty collection.

ERIKALUST, Oh Collective Partner for Exclusive 'Date Night Bonbons' Gift Set

ERIKALUST and Oh Collective have partnered for an exclusive edition of the Date Night Bonbons gift set.

Orion Debuts 'Starter Packages' From 'Magic Shiver' Line

Orion Wholesale has introduced three pleasure product starter packages from its Magic Shiver line.

Orion Debuts 'Beau Coeur' Collection

Orion Wholesale has introduced its beau coeur line of pleasure products.

Electric Novelties Debuts 'Bondage Bearz' Collection

Electric Novelties has introduced its Bondage Bearz plush collection.

Motorbunny Returns to US-Based 'Small-Batch' Manufacturing

Motorbunny has announced a return to U.S.-based, small-batch manufacturing.

Liberator, Sexy Living Ink Distro Deal

Liberator has inked a deal with Sexy Living for Canadian distribution.

C1R Names Ryley Albert Account Representative

C1R has appointed Ryley Albert as its new account representative.

Orion Debuts 'RC 2 in 1 Plug & Panty Vibe' From Sweet Smile Line

Orion Wholesale has introduced the RC 2 in 1 Plug & Panty Vibe from its Sweet Smile line.

Sabien DeMonia Debuts 3 Fleshlight Pro Strokers

Newly crowned 2025 Euro XMA MILF Performer of the Year Sabien DeMonia has debuted three new Fleshlight Pro strokers.

Show More