Williams Trading Co. Hosts 2nd System JO Gelato Contest

Williams Trading Co. Hosts 2nd System JO Gelato Contest

PENNSAUKEN, N.J. — In celebration of November’s “highly successful” System JO Gelato Contest, Williams Trading Co. has announced a second opportunity to win a “Become the Dessert” custom store display bike during the month of December.

The "Become the Dessert" custom bike valued over $4,000 and is not only a working bicycle, but a seriously creative System JO Gelato product display that is eye-catching on the retail floor, said Erin V., marketing and vendor liaison.

“Congratulations Romantic Adventures in Pearl, Miss., for winning the first 'Become the Dessert' custom bike,” Erin V. said. “Your Gelato store display is beautiful, creative and so sweet with a candy bar.

“So if you are thinking that you missed the chance of a lifetime, place a minimum order of $150 for the new System JO Gelato product range and send a picture of your creative and exciting Gelato store display to the attention of Erin V at erinm@williams-trading.com. The store with the most prominent, eye-catching display wins.”

Erin V spelled out the contest rules: All dealers must be an active customer of Williams Trading Co. (brick-and-mortar stores only); photos submissions must be submitted no later than Dec. 31; and participating dealers must purchase the new System Jo Gelato product line.

First-place winner receives the “Become the Dessert” custom bike, and second- and third-place winners store baskets valued at $250 and $100, respectively. 

“We thank all for your response and hope that you will continue to create beautiful in store merchandising,” said Scott D., director of sales and marketing. “We also thank our System JO brand ambassadors for their amazing support of our adult industry retailers.”

For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit WilliamsTradingCo.com.


 

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

NYC Adult Stores Lose Challenge to Zoning Law, May Face Relocation

The U.S. Court of Appeals for the 2nd Circuit on Tuesday upheld a lower court’s decision to allow enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

B-Vibe Spotlighted in Glamour Magazine

B-Vibe has been named Best for Anal Toys in a Glamour Magazine article on pleasure brands.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics, Doc Johnson, and Nasstoys to host a virtual trade show July 14-15 during ANME.

Eldorado Names Sandy Nuyt Sales Director

Eldorado Trading has appointed Sandy Nuyt as its new sales director.

Show More