Williams Trading Announces 'Become the Dessert' Contest

PENNSAUKEN, N.J. — In celebration of the Gelato product launch by System JO, Williams Trading Co. is conducting a contest for all adult brick-and-mortar retailers to win a fully customized Become the Dessert Custom Bike valued at more than $2000. 

“As seen at ANME, the Become the Dessert Custom Bike is not only a working bicycle, but a seriously creative System JO Gelato product display that is eye-catching on the retail floor,” Williams Trading Co. said.

“System JO’s Gelato is a collection of flavored water-based personal lubricants designed to enhance foreplay and comfort of intimacy,” Williams Trading Co. said. “Formulated using a pure plant-sourced glycerin, this product provides a comfortable glide using quality ingredients."

System JO Gelato is available in five flavors; salted caramel, tira misu, mint chocolate, hazelnut espresso and creme brulee.

To enter, Williams Trading Co. said, one must “place a minimum order of $150 for the new System JO Gelato full product range and send a picture of your creative and exciting Gelato store display to the attention of Erin V. at erinm@williams-trading.com. The store with the most prominent, eye-catching display wins.”

All dealers must be an active customer of Williams Trading Co., brick and mortar only.

Photos submissions must be submitted no later than Dec. 31.

Participating dealers must purchase the new System Jo Gelato Product Line from now until Dec. 15.

For more information, visit Williams Trading Co.'s official website or follow the veteran distributor on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand Unveils New 'Mini Micro Wand' Massager

Le Wand has debuted the Mini Micro Wand massager.

U.K. Online Pleasure Retailer 'The Loving Company' Launches

The Loving Company, an online pleasure retailer serving the United Kingdom, has officially launched.

Orion Debuts 'Flexible Double Bullet' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Flexible Double Bullet vibrator from its Sweet Smile line.

Tenga Inks Canadian Distro Deals With Sexy Living, JAL

Tenga has signed deals with Canadian distributors Sexy Living and JAL Enterprises to expand its presence in the northern market.

Williams Trading Co. Launches 2025 Pre-Black Friday Warehouse Sale

Williams Trading will launch its 2025 pre-Black Friday warehouse sale for retailers tomorrow through Nov. 12.

Holiday Now Shipping 'Enby 3' From Wild Flower

Holiday Products is now shipping the Enby 3 vibe from Wild Flower.

Full Circle Elevates Jessica Save to Executive VP of Sales and Marketing

Full Circle/Miami Distro has promoted Jessica Sav to executive vice president of sales and marketing.

Orion Unveils 2 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced two new styles from its Noir Handmade line.

SmartTract Debuts 'Go' Pump Controller

SmartTract has introduced its Go vacuum penis pump controller.

EQOM Group Officially Names Anneke Kamphuis CEO

EQOM Group, the company behind ONE-DC and EasyToys, has officially appointed Anneke Kamphuis as its new CEO.Kamphuis, who has been serving as interim CEO since Sept. 1, will be the first woman to hold EQOM's top position. In her permanent role, Kamphuis will oversee the company's growth and trade partnership strategies, including the continued European expansion of the ONE-DC brand.

Show More