Williams Trading Announces 'Become the Dessert' Contest

PENNSAUKEN, N.J. — In celebration of the Gelato product launch by System JO, Williams Trading Co. is conducting a contest for all adult brick-and-mortar retailers to win a fully customized Become the Dessert Custom Bike valued at more than $2000. 

“As seen at ANME, the Become the Dessert Custom Bike is not only a working bicycle, but a seriously creative System JO Gelato product display that is eye-catching on the retail floor,” Williams Trading Co. said.

“System JO’s Gelato is a collection of flavored water-based personal lubricants designed to enhance foreplay and comfort of intimacy,” Williams Trading Co. said. “Formulated using a pure plant-sourced glycerin, this product provides a comfortable glide using quality ingredients."

System JO Gelato is available in five flavors; salted caramel, tira misu, mint chocolate, hazelnut espresso and creme brulee.

To enter, Williams Trading Co. said, one must “place a minimum order of $150 for the new System JO Gelato full product range and send a picture of your creative and exciting Gelato store display to the attention of Erin V. at erinm@williams-trading.com. The store with the most prominent, eye-catching display wins.”

All dealers must be an active customer of Williams Trading Co., brick and mortar only.

Photos submissions must be submitted no later than Dec. 31.

Participating dealers must purchase the new System Jo Gelato Product Line from now until Dec. 15.

For more information, visit Williams Trading Co.'s official website or follow the veteran distributor on Twitter.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Uncover Creations Launches Product Design Competition

U.K. pleasure brand Uncover Creations has launched its second Design a Grinder product design competition.

Hot Octopuss Debuts 'Jett Turbo' Male Stimulator

Pleasure brand Hot Octopuss has introduced its new Jett Turbo male frenulum stimulator.

Fleshlight, Hentaied Team Up to Launch New Product Line

Fleshlight and Hentaied have partnered to launch the new Fleshlight x Hentaied collection.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced a new two-function vibrator from its Javida line.

Harry Styles' 'Pleasing Yourself' Brand Restocks, Expands Product Lineup

Harry Styles’ pleasure brand Pleasing has restocked its Pleasing Yourself line of double-sided dildos and lube, and added branded apparel.

Kiiroo Introduces New Luxy Dutch Stroker

Kiiroo has debuted the new Luxy Dutch stroker sleeve from its FeelStar line.

Starship Unveils New Executive Team

Starship Enterprises has announced its updated executive leadership team.

CC Wellness Opens New Santa Clarita Facility

JO parent company CC Wellness has opened its new operations and warehouse facility in Santa Clarita.

Svakom Launches New Brand 'Kaotik Labs'

Svakom has launched its new male-focused sextech sister brand, Kaotik Labs.

Pjur Introduces 'SachetCard' Dispenser at Düsseldorf's 'Sex Now' Exhibition

Pjur has introduced its SachetCard dispenser at the Sex Now exhibition at NRW-Forum in Düsseldorf.

Show More