NEW YORK — Nadkins, described by a spokesperson as “the world’s first 100 percent natural, non-toxic towelette specifically formulated for a man’s most sensitive area,” is featured in an article the November issue of Cosmopolitan Magazine.
Nadkins said that in its article "Fun, Fearless… Fail!," Cosmopolitan “hilariously makes light of this season's newest trends” — and Nadkins' Male Jewels Refresher Towelettes, Nadkins said, cracked the list as "the passive-aggressive way to tell him he's got swamp crotch."
According to Nadkins, “The wipes have been prominently featured in lifestyle publications such as Esquire, GQ France, Huffington Post, Details, Complex and Vice, but Nadkins has only just recently begun to earn a higher media profile in women's outlets.”
CEO Joe Caccamo, who founded Nadkins in 2015, said, “Women are not just 45 percent of Nadkins' sales, they are without doubt our most enthusiastic customers. We appreciate the tongue-in-cheek recognition from a respected, high-profile publication such as Cosmopolitan Magazine, as it was a woman who inspired me to create Nadkins.”
Nadkins' non-toxic formula, the company said, includes aloe vera; allantoin, Vitamin E, colloidal oatmeal, menthyl lactate and grapefruit essence.
The refresher wipes are sold in an elegant 10-pack box and through a refillable gravity box for retailer point of ale. At Nadkins.com, a premium box of 10 pocket-sized packettes will sell for $12.50.
The 60-count, point-of-sale gravity box is available to select retailers with suggested retail pricing of $1 per packet.