Marie Claire Profiles Dame Products

Marie Claire Profiles Dame Products

BROOKYLN, N.Y. — Dame Products co-founders Janet Lieberman and Alexandra Fine are featured in a four-page profile in Marie Claire’s November issue.

The article titled “The Sex Toy Revolution: Meet Two Women Changing the Game, One Crowdsourced Vibrator at a Time” also is available online here.

Dame Products made history in 2014 when its flagship product, Eva became the most highly crowd-funded adult product on Indiegogo, raising $575k in less than two months — more than 10 times their initial goal of $50k.

Eva was created to address the “Pleasure Gap,” a term that Dame Products developed to describe the disparity between men and women’s pleasure during sex. The hands-free vibrator provides women clitoral stimulation during sex with unique flexible wings that keep the vibrator in place by tucking under a woman’s labia majora.

Dame Products stands out in the male-dominated sex toy industry as a female-centric brand.

“A lot of sex toys are missing the point if you look at what women say they get sexual pleasure from," Fine told Marie Claire. Lieberman adds, "What we've learned is, women want different things sexually. So how can we make the highest percentage of them happy?"

Marie Claire reports that the company is back in the lab developing its second product, which the company hopes will expand into a “large line of women-focused devices.”

“Their sophomore product, a finger vibrator called Fin, is being designed to maximize female pleasure, and when it launches on Kickstarter this month, Dame Products will be one product closer to accomplishing its mission of ‘making the world a happier place, one vagina at a time.’”

The article goes on to describe the process of developing Fin, which began in February, as well as Lieberman and Fine’s journey as a start-up company and the success of Eva — of which 35,000 units have been sold to date, according to Marie Claire.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

XR Brands Launches 'Creature Cocks' Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

Tenga Launches 2025 Christmas Advent Calendar

Pleasure brand Tenga has launched a 2025 Christmas Advent calendar, now available for pre-order.

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Motorbunny Debuts 'Fluffer Rock Hard Power' Cock Ring Vibe

Motorbunny has introduced its Fluffer Rock Hard Power vibrating cock ring.

Show More