“With more consumers accessing content on the go, the need for a responsive design became imperative,” said Tony Cochi, LFP’s executive vice president of the adult company’s internet and broadcast divisions.
Responsive designed-sites allow users to optimize visually across all smartphones, tablet devices and desktops
“We are excited to have our trusted partners and affiliates on board to test out the site as we feel conversions will majorly improve,” said Holly Ruprecht, senior business development manager for the LFP’s internet group. “We will also be launching a suite of new ad tools to really help maximize affiliate sales.”
Ruprecht said that features on the new site include responsive design optimized for all mobile devices, tablets and desktops; faster page-load speeds; better UI/UX experiences; and higher- impact photographs
The new responsive sites also have category-driven navigation to ease the delivery of content for members. Other features include a cleaner look and feel, upgraded HD and 4K content, she said.