CalExotics Introduces New Embrace, Luxe

CalExotics Introduces New Embrace, Luxe

LOS ANGELES — CalExotics has released Embrace, featuring pleasure ball technology and Luxe, which offers innovative touch-sensitive pleasure control.

The new items combine quality, performance and high-tech features to deliver a truly unique experience, the company says.

Susan Colvin, founder and CEO of CalExotics, says, “CalExotics prides itself on bringing innovation to the market, this is evident from our early days when we introduced our first solar-powered and rechargeable products. We put innovation first, and are extremely proud of our newest technology.”

Within Embrace, CalExotics now offers its two most popular styles in new colors. The Massaging Rabbit is available in purple, while the Massaging G-Rabbit is available in pink. Both styles feature innovative rolling pleasure ball technology, which produces a rhythmic massaging action in the shaft or stimulator. The motion gives the rabbit-style stimulators a leg up on the competition, plus the technology used within the products does not jam.

From Luxe, CalExotics adds to its color pallet, introducing ivory and brown styles. Jackie White, executive vice president of CalExotics, says, “Luxe is at the top of our sales charts, selling out numerous times. We added the two new colors to enhance the collection, giving buyers and consumers more variety.”

Luxe features a touch-sensitive technology — the deeper the stroke, the stronger the vibration, giving the user complete and total control.

To enhance the user experience at the retail level, CalExotics provides point-of-purchase displays that are free with qualifying purchase.

“This technology is impressive and to help close the sale we’ve created displays to give consumers the chance to touch and feel the products before they buy. From our experience this type of interaction increases sales,” says White.

To reserve free point-of-purchase displays or other merchandising collateral, contact CalExotics. For information on Embrace and Luxe, visit