LOS ANGELES — CalExotics has announced the latest offering in its series of online courses through its CalExotics Institute initiative, with an in-depth look at the popular Inspire sexual health and wellness collection, focusing on product details, tips, merchandising and more.
According to CalExotics’ CEO Susan Colvin, this class gives industry professionals the tools to inspire their customers with unique products and a unique message.
“Our in-depth education gives associates the information that they need in order to convert people into purchasers,” Colvin says. “Our aim is to educate industry professionals on the collection as a whole, and how it [helps] people around the world in more ways than one.”
Colvin says that Inspire is a collection of thoughtfully designed products aimed at improving the lives of women on their journey for heightened sexual experiences, with some of the proceeds benefiting Living Beyond Breast Cancer (LBBC), a nonprofit dedicated to connecting those affected by breast cancer with trusted information and a community of support.
The product line contains unique products such as a breast massager and several other devices that assist in a healthy sexual lifestyle.
CalExotics is offering a special promotion for the month of August where participants can win a free Inspire product for their participation in a CalExotics Institute course.
“Our aim is to keep people engaged in CalExotics Institute,” CalExotics’ EVP Jackie White says, “because it offers the information that retailers need in order to convert buyers.”