BURBANK — CalExotics won the inaugural Retailer Favorite of the Year award in StorErotica Magazine’s 10th annual StorErotica Awards, which were held on Mon., Jul. 18 in Burbank, Calif. during the ANME Founders Show. The Retailer Favorite of the Year category was not introduced to the StorErotica Awards until this year.
Susan Colvin, founder and CEO, of CalExotics, said, “Retailer Favorite was the most prestigious award of the night. Retailers are the backbone of our business and are on the front line with consumers. It is an extreme honor to be the first to receive this prestigious award.”
CalExotics, a spokesperson said, “puts a large focus on retailer support. In sales, the team travels around the country, visiting retail locations, offering their assistance with merchandising support, training and more. Over the past year, CalExotics has expanded their team to extend their efforts even further. In fact, the company has assisted over 1500 locations across the United States."
CalExotics also offers an online training tool that is specifically designed for retail employees. The CalExotics Institute offers courses that allow industry professionals to educate themselves on the newest products from CalExotics and JOPEN, the latest sales techniques, and access sexual health and wellness education. The CalExotics Institute provides certification and free gifts to incentivize users. Since its inception, CalExotics Institute users have taken over 9000 courses.
“Retailers are essential to our business,” said Jackie White, executive vice president of CalExotics. “They assist with product selection and help promote and educate the end consumer. They are brand advocates, and the more we can support them, the stronger our brand will be.”
Merchandising support tools are also available from CalExotics. Point of purchase displays, signage, collateral and more are available to retailers.