BARCELONA — ExoClick has announced its launch of a new pre-roll, in-stream video ad format that is compatible with all major video players that use Flash and HTML5, and can also be integrated within custom players.
ExoClick’s pre-roll, in-stream video ad format conforms to the Interactive Advertising Bureau’s (IAB) Video Ad Serving Template (VAST) and is a universal protocol that standardizes communication between ad servers and video players.
The ad format is inserted at the beginning of existing video content on a publisher’s site such as a movie scene or trailer. The video ad will automatically play as a pre-roll ad when a user clicks to play the video content they decided to watch. The ad’s content is customizable with clickable calls to action in order to encourage consumers to click through to the offer.
For publishers, the ad format places high quality, premium video ads on their site, which are proven to generate higher revenues using the CPV (cost per view) pricing model. Furthermore, publishers have control over the video format by adding a “skip this ad” button within the advertisement.
Advertisers have the ability to create premium content video ads that tell a compelling story about their offers and to engage the consumer with customizable calls to action. Frequency capping is available for effective retargeting, and advertisers can access real time statistics on impressions, part views, greater than 10-second views, and completed views.
According to ExoClick CEO Benjamin Fonzé, the company is the first advertising network to bring this format to the adult market.
“Pre-roll video gives marketers the capability of getting ads in front of premium video content on publisher sites,” Fonzé explains. “This format already has a high click-through rate, and according to Business Insider, video ads have an average CTR of 1.84 percent — the highest click-through rate of all digital ad formats.”
“This can be pushed even higher because of the creative potential to engage consumers with this new ad format,” Fonzé explains. “Used in conjunction with ExoClick’s deep targeting features, advertisers can greatly increase their sales potential while maximizing the spend of their advertising budgets.”
“According to Syncast, by 2017, 74 percent of all online traffic will be video,” Fonzé concludes. “ExoClick is leading the industry with this innovative ad format and ensuring that our advertisers and publishers can stay ahead of the game in order to generate maximum revenues in the digital ad space.”
A demo of the new ad format is available here.
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