Vivid Signs With Totalmedia Solutions to Expand European/African TV Distribution

Vivid Signs With Totalmedia Solutions to Expand European/African TV Distribution
Alejandro Freixes

LOS ANGELES — Vivid Entertainment, through its television division VividTV, has signed an agreement with Totalmedia Solutions S.A. to spearhead sales and marketing as the company continues its expansion across Europe and Africa.

VividTV is a key component of the iconic Vivid Entertainment brand. VividTV is a global powerhouse in adult television distribution, reaching more than 40 countries with its television networks and VOD packages. Vivid, which has one of the largest archives of XBIZ Award-winning films, is also known for its celebrity sex movies featuring such personalities as Kim Kardashian, Kendra Wilkinson, Pamela Anderson, Farrah Abraham and others.

“Totalmedia is highly regarded as the most successful marketing agent of adult entertainment content in Europe," said Michael H. Klein, president of broadcasting and internet for Vivid. "I had personal experience in working with the firm when it handled Sapphire Media International. I am very pleased to have them on board with Vivid starting August 1."

Klein noted that VividTV, which has nearly 100 percent distribution to North American cable and satellite homes, launched the VividTV Europe 24/7 adult channel in 2014. Designed specifically for the European viewer, it combines popular local content with Vivid’s programming. The company’s VOD service, also offered throughout Europe, is customized to the needs of each affiliate.

“In addition to our explicit network, VividTV Europe, we have created a new soft erotic channel under the Vivid Touch brand, with the launch scheduled for this summer,” Klein noted. “We are also readying a second explicit channel for introduction in the fall of this year. Totalmedia will be offering all three networks to operators immediately when they come on board.”