Playboy Unveils SFW Web Video Lineup

Playboy Unveils SFW Web Video Lineup

NEW YORK — Playboy Enterprises Inc., which cut out nudity in its print publication this year, has unveiled a new slate of original digital video programming covering topics such as technology, scripted comedy, food and gaming.

On Friday, Playboy’s top execs made a presentation of their new programming at the annual NewFronts, where online media companies promote their web series to advertisers in a model that mirrors the TV industry’s “upfront” presentations of their fall seasons.

At the New York event, Playboy CEO Scott Flanders also announced that the original lengthier programming will be created by a new in-house branded content studio, which will be headed up by the magazine's deputy editor, Hugh Garvey.

Companies like BuzzFeed, The Wall Street Journal and The New York Times have similar groups working to create sponsored content for advertisers.

The new direction from short, “snackable” content to videos that are much longer could be a lucrative to the transitioning company, which is betting that it will reach more than 150 million consumers each month.

Playboy noted it more than 32 million users across social platforms, as well as 16 million monthly unique views on Playboy.com. 

“We made Playboy.com safe for work,” said chief digital officer Phillip Morelock, who noted that traffic “really exploded” after Playboy removed nudity and adult content because it could take advantage of wider distribution opportunities. “In today’s world of marketing fatigue Playboy breaks through.”  

Morelock and Cory Jones, Playboy’s chief content officer, said that since the publication’s relaunch, it has brought the age of its average audience down to 31 years old from 47. They also touted Playboy’s reach on Facebook, stretching to 75 million consumers with video views of 28 million.

Playboy is the “biggest men’s brand in social media,” Jones said. “Playboy is the brand that breaks through for male Millennials.”

Flanders noted that the magazine still features its Playmates, whom he called the "single best brand ambassadors."

Playboy's inaugural original video slate for the 2016-17 season includes a celebrity dinner party series, a show on tech and tech destinations, a Playboy magazine behind-the-scenes series, a cooking and dating show, a mythbusters-style show, a scripted comedy series and a gaming series.

In related news, Playboy revealed Friday that it will soon debut a new Roku channel app.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

Like a Kitten to Launch 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will launch its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

Show More