The relaunched sites feature a “stylistic ode” to the website’s original retro design and a new, responsive and user-friendly design, according to SK Intertainment President Sam Rakowski.
“As regular users of Egotastic for many years, we wanted to bring back the site’s personality while making is simple for Egotastic’s millions of readers to find and consume the great content they come for each day,” Rakowski said.
Founded in 2005, Egotastic is the web’s largest celebrity and entertainment destination site for the 18-49 male audience, Rakowski said. Egotastic features leading daily paparazzi, magazine photos and media geared toward an audience of 8 million men who consume the content heavily during office work hours.
EgotasticAllStars focuses on sexy and nude content from Hollywood celebs, musicians, models and more.
Combined the two sites account for over 160 million monthly page-views, Rakowski said. A variety of new options are now available for both adult and mainstream advertisers.
In January SK Intertainment announced that it would be providing turnkey platform and sales representation services for Egotastic, adding it to its network of leading male sites including WWTDD, Last Men on Earth, Double Viking and flagship site Mr. Skin.