Kelly Holland Acquires Penthouse Entertainment

Kelly Holland Acquires Penthouse Entertainment

LOS ANGELES — Industry icon Kelly Holland today told XBIZ that she has acquired the assets of Penthouse Entertainment from FriendFinder Networks.

Holland joined Penthouse in 2006 and, as president of its entertainment unit, she created the Penthouse Broadcast division. Today, with 10 channels in more than 100 countries Penthouse Television has become a global leader in adult broadcasting.

Six years later, in 2012, Holland took over leadership of additional divisions — Penthouse publishing, licensing and its clubs unit. Under Holland’s direction the Penthouse clubs division has expanded to 17 clubs worldwide.

Holland, who last month spoke at length about the Penthouse brand last month at the XBIZ Show during a keynote address, signed off on ownership just yesterday. 

Colin Rowntree, operator of Wasteland and Boodigo, told XBIZ that negotiations over the purchase, which hasn't been disclosed, "have been going on for many months and it's been pretty complex."

"If anyone can infuse life back into that legacy historic brand, she can," he said. "One of the notable things in this is, to my knowledge, Kelly Holland is the first woman to solely own a large-scale mainstream men's magazine and media distribution network. Earlier on was Gloria Leonard (High Society) who was the senior publisher there for many years, but not the owner."

FriendFinder Networks in a statement said that the transaction was unanimously approved by board of directors.

"Although with this sale of Penthouse, FriendFinder is exiting the content creation business, we are confident that PGMI is seriously committed to advancing its substantial legacy," said Jonathan Buckheit, CEO of FriendFinder Networks.

"This is the right move for all involved as we leverage our core strengths in recognition of changing times and new strategies for growth. Parting with our content operations was a strategic decision, and it allows FriendFinder to focus on content sharing and what we’ve created in the world's largest network of online personal interaction and dating sites."

FriendFinder Networks said it has established an “ongoing business partnership with Penthouse to enable its models to continue to appear on FriendFinder's industry-leading Cams.com interactive video platform.”

The company said the sale aligns with FriendFinder Networks’ "tailored focus on improving its current platforms" such as AdultFriendFinder.com,  Alt.com, Cams.com and its network of international and niche dating sites, including FriendFinder.com, AsiaFriendFinder.com, BigChurch.com, MillionaireMate.com, FilipinoFriendFinder.com and SeniorFriendFinder.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eve Sweet Stars in Latest From Blacked Raw

Vixen Angel Eve Sweet stars with Vixen Media Group (VMG) exclusive Jason Luv in the latest release from studio imprint Blacked Raw.

Brazzers Drops Season Finale of 'MILF Quest'

Brazzers has released the final episode of the first season of "MILF Quest," hosted by Cherie DeVille.

Beca Barbie Makes Her Hookup Hotshot Debut

Beca Barbie has made her debut for Hookup Hotshot alongside Nade Nasty.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult, Could Face Override

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Valerica Steele Headlines Jonni Darkko's 'DVP Sluts'

Valerica Steele toplines director Jonni Darkko’s “DVP Sluts,” from Evil Angel.

Michael Ninn Returns With 'Catherine' Sequel Made Entirely by AI

Veteran filmmaker Michael Ninn, though retired from the adult business for the past 10 years, recently unveiled a new episodic project titled "Catherine II: The Series," which serves as a sequel to his 2005 adult film "Catherine."

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Alison Rey Stars in Latest From New Sensations

Alison Rey stars with Isiah Maxwell in the latest release from New Sensations.

Show More