Bathmate Goes Mainstream With 'X Factor' Former Contestant Product Review

Bathmate Goes Mainstream With 'X Factor' Former Contestant Product Review

AMSTERDAM — Ellis Lacey, a contestant of last year’s “The X Factor” in the U.K., posted X-rated weekly reviews on YouTube of the Bathmate Hydromax, that have gained the brand mainstream exposure.

Thanks to Lacey’s endorsement, Bathmate has been featured in Cosmopolitan, The Sun, Metro.co.uk and TheGailyGrind.com.

In his videos, Lacey, a 22-year-old Royal Navy engineer, offers tips as well as his results — three inches of growth that he measures with a ruler on-camera.

“In a series of adverts for Bathmate Hydromax, Ellis invited us into his bathroom for a very special demonstration,” Cosmopolitan’s Beatrice Hemmings says. “And to brag about how his own penis increased by three inches after using it regularly. Yes, really.”

According to reports, Lacey’s Bathmate review has been watched 5.5 million times. 

The Bathmate Hydromax is available in three sizes based on penis size. The pump is billed as the only penis pump that uses “the unique, incompressible force of water” to draw blood into the erectile tissue and kick-start the body’s lymphatic system. 

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Electric Novelties Debuts 20 New 'Blue Line' Chastity Styles

Electric Novelties has introduced 20 new Blue Line chastity styles.

Sportsheets Wins Trademark Infringement Case Against Copycat Website

The World Intellectual Property Organization (WIPO) has ruled in favor of adult brand Sportsheets in a case against a copycat website using an infringing domain.

Sex Expo 2027 Unveils Guest Speaker Lineup

The Sex Expo 2027 schedule is now live, featuring two days of educational sessions, interactive workshops and expert-led conversations at the JW Marriott L.A. LIVE, Jan. 7-10.

Lovense Introduces Touch-Responsive 'Glint' Vibrating Anal Plug

Lovense has debuted its new Glint vibrating anal plug for couples, featuring a touch-responsive base that syncs the device's stimulation with the rhythm and thrust of the wearer's partner.

Orion Debuts New Vibe From 'Javida' Line

Orion Wholesale has introduced the newest vibrator from its Javida collection.

Fort Troff, XR Brands Enter Strategic Partnership

Pleasure brand Fort Troff has entered a strategic partnership with XR Brands for product development, manufacturing, and distribution.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Show More