Bathmate Goes Mainstream With 'X Factor' Former Contestant Product Review

Bathmate Goes Mainstream With 'X Factor' Former Contestant Product Review

AMSTERDAM — Ellis Lacey, a contestant of last year’s “The X Factor” in the U.K., posted X-rated weekly reviews on YouTube of the Bathmate Hydromax, that have gained the brand mainstream exposure.

Thanks to Lacey’s endorsement, Bathmate has been featured in Cosmopolitan, The Sun, Metro.co.uk and TheGailyGrind.com.

In his videos, Lacey, a 22-year-old Royal Navy engineer, offers tips as well as his results — three inches of growth that he measures with a ruler on-camera.

“In a series of adverts for Bathmate Hydromax, Ellis invited us into his bathroom for a very special demonstration,” Cosmopolitan’s Beatrice Hemmings says. “And to brag about how his own penis increased by three inches after using it regularly. Yes, really.”

According to reports, Lacey’s Bathmate review has been watched 5.5 million times. 

The Bathmate Hydromax is available in three sizes based on penis size. The pump is billed as the only penis pump that uses “the unique, incompressible force of water” to draw blood into the erectile tissue and kick-start the body’s lymphatic system. 

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Unveils New 'Kink Royal' Collection From 'Noir Handmade' Line

Orion Wholesale has introduced the Kink Royal collection from its Noir Handmade line.

Williams Trading Releases 2026 'Valentine's Day Essentials' Catalog

Williams Trading Co. has released its new 2026 Valentine’s Day Essentials catalog.

Le Wand 'Lick' Vibrator Featured in Wired Review

Le Wand's Lick three-in-one vibrator is featured in a new review on Wired.com.

We-Vibe Debuts 2 New Vibrating Cock Rings

We-Vibe has introduced its new Pivot 2 and Verge 2 vibrating cock rings.

Lovense Debuts 'Lush Anal' Vibrator

Lovense has introduced its new app-controlled Lush Anal vibrator.

Orion Debuts 'Rabbit With Thrust and G-Spot Stimulation' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with Thrust Function and G-Spot Stimulation from its Sweet Smile line.

Glittering 2026 XBIZ Honors Celebrates Pleasure Industry

The 2026 XBIZ Honors, presented by Svakom and Kaotik Labs, lit up Avalon Hollywood on Sunday night, turning the iconic venue into a dazzling celebration of pleasure-industry excellence.

Oh Collective Debuts 'Strawberry Matcha Date Night Chocolate' Gift Set

Oh Collective has introduced its new Strawberry Matcha Date Night Chocolate gift set.

XBIZ Expo Wraps With Final Day of Networking and Sales

The 2026 edition of XBIZ Expo wrapped up on Sunday afternoon on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers celebrated a raft of new deals and promising connections.

XR Brands Taps Josh Ortiz for Director of Education and Outreach

XR Brands has promoted sex educator Josh Ortiz to director of education and outreach.

Show More