CHATSWORTH, Calif. — Metro Distributors has entered into an exclusive North American distribution arrangement with PAIT Solutions to supply the “Cloud 9” aphrodisiac drink to industry retailers.
The drink represents the first mass-market beverage of its kind and Metro expects it to define a new category of business for the adult market.
“Cloud 9 is something we are very excited about," said Alexander Guarino, director of business development at Metro. “We are talking about a mainstream, mass-market enhancement drink that has a primary application within our industry, that is a first.”
Cloud 9 blends a proprietary mix of vitamins and extracts to produce a lightly carbonated, zesty and fruity combination. The drink is designed to stimulate and enhance, promoting "seductive energy" and boosted libido for the consumer. It has been described as more of a euphoric sensation than a high-alert caffeine feeling.
“The timing couldn’t be better for the industry," said Carmen Garcia, national sales director of Metro. "Adult retailers are searching for ancillary revenue opportunities. This product does not compete with or cannibalize anything our customers are already selling. Plus, it will sell on a repeat basis. Finally, the margins will be among the best on our customers’ shelves. You could call it a triple threat.”
Cloud 9 will be nationally advertised and available in restaurant, bar and nightlife spaces where it will be featured as a premium level enhancement drink and mixer for adding flavor and sensual sensation to alcoholic beverages.
John Holohan, CEO of PAIT Solutions formerly served as senior vice president and chief information officer at Toys "R" Us. Holohan has secured distribution for Cloud 9 in more than 25 countries and following pilot testing with a short production, Metro reports consistently increased demand.
“We expect to define an entirely new segment with Cloud 9," Holohan said. "The premium enhancement drink market is poised for massive growth in the coming years and positioning ourselves with an adult industry leader was critical. We had options, but Metro was the obvious choice and we are thrilled to be in business with them.”
Cloud 9 is now in stock and available for order through MetroB2B.com and also through Metro’s East and West coast sales teams.
For Metro East sales inquiries, contact Carmen Garcia, national sales director, at carmen@metroemail.com or (401) 461-2200, ext. 142.
For Metro West sales inquiries, contact Lewis Adams, West Coast sales manager, at lewis@metroemail.com or (818) 885-2800, ext. 9.
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