Lion's Den Named 2016 XBIZ Retailer of the Year

COLUMBUS, Ohio — The Lion’s Den Adult Superstore was named “Retailer of the Year” at the XBIZ Awards 2016, held on January 15 in Los Angeles.

“We would like to thank our manufacturers, vendors and all of our employees that work at all 44 Lion's Den locations,” said Mark Miller, senior vice president for the Lion’s Den Adult Superstore.

Owned by Michael Moran, the Lion’s Den Adult Superstore was founded in Columbus, Ohio in 1971 and has since expanded to over 40 locations throughout the United States.  

“We’re excited to bring this industry into mainstream culture,” Miller said. “We’ve taken on a rebranding and store renovations in order to provide a relaxed and comfortable store experience. Our staff is well trained and knowledgeable. They are able to assist anyone in choosing the right product to meet their specific needs.”

The Lion’s Den attributes some of its recent success to the popularity of the book and film “Fifty Shades of Grey.” 

“’Fifty Shades of Grey’ has really helped to mainstream the industry,” said Pete Potenzini, marketing director for Lion’s Den Adult Superstore. “It has piqued customer interest. People are more open about their sexuality and how they go about pleasing themselves and pleasing each other. Organically, people are becoming more open to things as well.”

The Lion’s Den Adult Superstore currently offers a wide variety of adult merchandise, including sex toys, adult DVDs, lingerie, apparel, personal lubricants, massage oils and bachelor/bachelorette party gifts.

“We’ve gone from focusing mainly on video content to actual sex toys, relationship aids,” Potenzini said. “It’s almost like foreplay for some people to come in with their partner and pick out lingerie, a toy, a DVD, whatever. There’s a kind of romance to it, romance in the broader sense. That’s just something that you can’t get online.”

For more information, visit lionsden.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Show More