Lion's Den Named 2016 XBIZ Retailer of the Year

COLUMBUS, Ohio — The Lion’s Den Adult Superstore was named “Retailer of the Year” at the XBIZ Awards 2016, held on January 15 in Los Angeles.

“We would like to thank our manufacturers, vendors and all of our employees that work at all 44 Lion's Den locations,” said Mark Miller, senior vice president for the Lion’s Den Adult Superstore.

Owned by Michael Moran, the Lion’s Den Adult Superstore was founded in Columbus, Ohio in 1971 and has since expanded to over 40 locations throughout the United States.  

“We’re excited to bring this industry into mainstream culture,” Miller said. “We’ve taken on a rebranding and store renovations in order to provide a relaxed and comfortable store experience. Our staff is well trained and knowledgeable. They are able to assist anyone in choosing the right product to meet their specific needs.”

The Lion’s Den attributes some of its recent success to the popularity of the book and film “Fifty Shades of Grey.” 

“’Fifty Shades of Grey’ has really helped to mainstream the industry,” said Pete Potenzini, marketing director for Lion’s Den Adult Superstore. “It has piqued customer interest. People are more open about their sexuality and how they go about pleasing themselves and pleasing each other. Organically, people are becoming more open to things as well.”

The Lion’s Den Adult Superstore currently offers a wide variety of adult merchandise, including sex toys, adult DVDs, lingerie, apparel, personal lubricants, massage oils and bachelor/bachelorette party gifts.

“We’ve gone from focusing mainly on video content to actual sex toys, relationship aids,” Potenzini said. “It’s almost like foreplay for some people to come in with their partner and pick out lingerie, a toy, a DVD, whatever. There’s a kind of romance to it, romance in the broader sense. That’s just something that you can’t get online.”

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