Adnium Rolls Out Ad Retargeting Tool

Adnium Rolls Out Ad Retargeting Tool

TORONTO — Advanced adult ad monetization solution provider Adnium has announced its offering of a new ad retargeting feature.

Adnium is the proprietary advertising platform developed exclusively by Grand Slam Media, using a progressive approach to advertising accountability and technology.

According to Adnium CEO Luke Hazlewood, every marketer wants a second chance at closing a sale, because no matter how strong the first pitch may be, there can always be issues with timing, or the focus of the target may be somewhere other than where it needs to be at the moment.

Now Adnium is giving its clients that second chance to get in front of the same potential customer with the launch of its new ad retargeting technology.

“The way our new retargeting system works, Adnium advertisers are able to load primary ads and secondary ads, which are later displayed based on the earlier activities of each potential customer,” Hazlewood explains. “As your target continues browsing other sites online, they are presented with follow-up ads from your inventory to close sales that would otherwise have been missed.”

Hazlewood notes that Adnium’s retargeting feature utilizes a simple JavaScript tag in the footer of the client’s website. That line of code creates a list of people who visit the site by placing an anonymous retargeting cookie in their browser. Later when that same user visits another participating site, they are presented with follow-up ads via Adnium.

“Keep your brand in front of your potential customers [and] create a meaningful chain of ads that build momentum and reinforce the pitch of earlier creatives in your inventory,” Hazlewood says. “Convert more shoppers into actual customers, and get started today simply by visiting Adnium or speaking with your own account executive about this important new technology right now.”

For more information, visit Adnium.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect in South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Sex Work CEO Debuts Upgraded 'GPTease' AI Assistant

Sex Work CEO has introduced the new Canvas in-chat editing feature to its AI-powered, NSFW text generator, GPTease.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

Show More