LOS ANGELES — Up-and-coming pleasure products brand b-Vibe made its debut last week at the XBIZ Retreat.
The company received positive feedback from U.S. and international wholesale buyers.
Good Vibrations Product & Purchasing Manager Coyote Amrich said, “Having worked with Alicia previously I had confidence that any line she was involved with would be worth reviewing. b-Vibe did not disappoint. Not only do the products look and feel good — they offer something missing from the category. From product branding to materials and functionality — quality.”
Babeland Senior Buyer Phoebe Grott said, “I was really impressed with the quality of the Rimming Plug from b-Vibe, it is clear that a lot of consideration for the user experience and function went in to the design. Our customers are going to respond enthusiastically to the new sensation that the rotating beads deliver. “
Roger Sheldon-Collins, the General Manager of Calvista Australia Pty Ltd, said, “We have experienced real growth in the Anal Play category over the past 18 months, and the new b-Vibe range will take this category to a new level. The packaging design and marketing collateral created for the b-Vibe range is really eye catching. This helps the retailer to sell the product, while educating the consumer to understand its unique features and how the product differs from other anal play products.”
Entrenue President Joe Casella said, “The quality of the b-Vibe brand easily resonates through the innovative designs, power, and thoughtful approach to packaging. b-Vibe has taken a contemporary approach to anal products and in doing so has elevated the retailer and consumer experience. Entrenue is proud to launch this product line and I look forward to seeing its impact on the category.”
Company director Alicia Sinclair was on hand at the XBIZ Retreat, where she met with several buyers to introduce them to all of the premium functions of the Rimming Plug.
“The buyers were really impressed by the high-end features of the Rimming Plug — and were impressed even more by the brand’s mission and company principles,” Sinclair said. “Several buyers placed orders on the spot and are excited to showcase this cutting-edge toy in its eye-catching, mainstream-friendly retail display.”
b-Vibe also was the subject of a two-page feature in XBIZ Sensuals, where Sinclair breaks down the features of the Rimming Plug, and discusses the brand’s emphasis on sex education.
Last year, following 10 years in the industry, Sinclair obtained certification to become a certified sexpert and clinical sexologist. She says her passion for sexual wellness is the backbone of the b-Vibe brand, which will manifest with thoughtful, ergonomic designs and strategic marketing and merchandising.
The Rimming Plug is b-Vibe’s first product — the waterproof remote control vibrating plug incorporates rotating beads for a rimming sensation and tip vibration. The body-safe, seamless, silicone plug is rechargeable by USB.
B-Vibe will be providing retailers with displays with information for consumers.
“Overall the debut of the b-Vibe brand was an overwhelming success,” Sinclair said. “Retailers are excited to add something new and never-been-seen to the anal category — a growing segment of the marketplace. Both men and women enjoy anal play, which makes Vibe’s Rimming Plug extremely marketable, particularly with our fresh approach.”
For more information, visit bVibe.com.
